General information

Agency: Initiative

Job Function: Data & Analytics

Location: New York, United States

Job Ref#: 12564

Description & Requirements

Position Summary

We are the world's fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become. We call this Cultural Velocity ™. Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance. Our new world model is comprised of five central "craft centers" - Client Advice and Management (CAM), Strategy, Communications Design (CD), Partnerships, and Culture, Insights and Analytics (CIA). 

CAM acts as both business partner to the client and internal leader to brief, inspire, motivate and drive our teams to deliver the highest quality integrated solutions across a full spectrum of cross-craft disciplines. Strategy helps brands to move in culture, designing and defining how a brand will live, play and thrive in the world. They initiate opportunities for brands to differentiate and develop the strategic direction and translate business goals into actionable communications tasks, first identifying and then designing the most profitable audience, space or place for the brand to occupy. CD are the architects of how a brand idea will be delivered across an omni-channel communications ecosystem in order to unlock the behavior change that drives brand growth. Communications Design are experts in creating connected communications experiences that spread. Partnerships is the next generation marketplace team of experts that identify, broker and manage the relationship between media, partners and culture vehicles for a given brand. This team leads partner evaluations, makes strategic investment recommendations and manages in-market KPIs.  CIA are our data champions, grounding us in fact, inspiring our insights and measuring our outcomes. They help determine the driving forces behind audience behaviors as well as brand and media performance via a variety of tools and analytical techniques, including healthcare/pharmaceutical specific qualitative and quantitative research, econometric modelling and multi-touch attribution. These help us understand where leads and conversions are coming from as well as the optimal media channel mix and budget allocations. They advise and help create strategies to ensure the right message is getting in front of the right target audience at the right time using the right medium, via the deployment of real-time machine learning and harnessing the capability of some of the best campaign engineers in the business. In addition, they deliver the clear and precise reporting that ensures we are constantly learning and optimizing. They manage all dashboard reporting, helping our clients create and access simple, real-time reports to allow every stakeholder to have the most relevant and important pieces of information at their fingertips.

Each craft center is as important as the other, because only when they are effectively combined can we produce a truly creative and integrated product for our clients. We strive for world-class work on every client, every time. We believe that good enough is not good enough. We hope you do too. We are excited to have you and your unique talent helping us to realize our ambition to be the best media agency in the world.

The SVP, Head of Client Analytics role is a pivotal role sitting within the CIA US team. 

We are looking for someone who has led and effectively scaled an Analytics function (in the US) within an agency through a period of rapid growth and maturation.  This is a high-visibility position, and the role requires a balance of curiosity, creativity, and analytical thinking to drive innovation and continuous improvement.  While this is a senior level position, the SVP must have the ability to be “hands on” with data and statistical analysis in addition to providing daily oversight and training of staff.

This role will be responsible for the analytics agenda for a large portfolio of Health clients including Fortune 500 companies across Pharmaceutical, Life Sciences and Healthcare industries.  This role will champion the modern data-driven omni-channel experience for brands.  The right candidate will have a keen understanding of patient and/or HCP behavior the context in which those behaviors happen, and the ability to develop the approaches and methodologies to activating those experiences.

Key Responsibilities

·       Campaign Accountability and Business Intelligence

·       Marketing Science- Modeling and attribution, customer lifetime value analysis

·       Help team leads identify, scope, propose and direct the appropriate application of analytical services across all portfolio clients

·       Represent CIA in winning new business for the agency and proactively pursue innovative and breakthrough data and analytics ideas to expand existing and sell new business to clients;

·       Track competitive data and analytics products and services to help enhance and differentiate Initiative’s position in the marketplace

·       Ensure team scalability through instituting a culture of responsible delegation and foster an environment that encourages intelligent risk taking and creativity

·       Institute and operationalize a deliverables review protocol for all client recommendations and presentations to ensure best in class delivery

·       Lead a team of analytics professionals which includes, interviewing, training, developing, and mentoring with a focus on developing top talent

·       Deliver against CIA revenue goals; manage staff and other costs to deliver profitable growth

·       People retention is a key function of this role –attracting, nurturing and retaining best in class talent; building and managing a team of Business Intelligence, Insights, Visualization and Advanced Analytics experts will come easily to you.

·       This role sits within the Initiative US management team and is expected to be a key collaborator with other Craft leaders within the US Management Team.

·       Actively participate in new business pitches including team leadership, content creation, RFI's, RFP's, project estimates, SOW and budget development and presentation.

·       Manage projects ensuring exceptional quality, timely delivery, and client satisfaction.

·       Work with agency account teams and clients to ensure the long-term health of the relationship, both by delivering strong results, and by ensuring that the key client stakeholders feel good about the overall success and value of those results.

·       Communicate findings to stakeholders and leadership teams with clear summaries and recommendations to inform next steps.

·       Ensuring the Client Analytics Health Portfolio function is financially well-managed and contribute to P&L management across accounts and business growth.

OTHER RESPONSIBILITIES:

·       Effective and efficient delivery on core services using a combination of global/regional/local/central resources

·       Identify talent gaps and work with Global CAO and US CAO to determine strategy to address

·       Identify opportunities to improve team structures and processes across accounts and elevate to US and Global CAO

·       Maximize the profitability of research and analytics services over time

·       Cultivate relationships with current client executives and ensure analytics vision is being delivered upon

·       Help to build out a US focused Analytic Consulting capability, comprising measurement, brand lift and attribution solutions

·       Dedicate time to develop and disseminate thought leadership at conferences and awards forums at the intersection of media and data to elevate Initiative’s industry stature

·       Nurture a trusted partner relationship with senior-level clients within assigned portfolio.

Desired Skills & Experience

·       Bachelor’s degree plus 15+ years industry experience, including 10+ years of management experience (Graduate degree preferred)

 

·       Experience in pharmaceutical category (HCP)

 

·       Experience managing large, diverse and/or cross-functional teams – including those directly managed vs teams that are responsible for your deliverables but not under your control

 

·       Track record of successfully managing large/small accounts and markets

 

·       Data savvy. Understands RWE and patient level data usage, as well as all standard Commercial data types and sources

 

·       Strong experience with (not necessarily hands on) modeling, research, business intelligence platforms

 

·       Experience with building and developing remote teams

 

·       Ability to communicate complex concepts at varying levels (from superficial to detailed)

 

·       Excellent communication, organizational, interpersonal, and problem-solving skills.

NICE TO HAVE SKILLS AND EXPERIENCE

·       Experience working with data from large longitudinal data sources, such as Pharmacy, Claims, EMR and other patient level data sets (Crossix, IQVIA, Symphony Health)

 

·       Experience managing / analyzing data in compliance with applicable quality, regulatory (Data Privacy, GxP, SOX, etc.) and cybersecurity requirements.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.