General information

Agency: Initiative

Job Function: Planning

Location: Milano, Italy

Job Ref#: 6593

Description & Requirements

Position Summary

The successful candidate will become part of a Planning Team working on International Clients within the agency in Milan. The Media Planner will be responsible for supporting the other members of the team in the planning of all media campaigns for clients assigned with a good level of autonomy on the agreed assignments.


Key Responsibilities

  • Planning and media management according to the given guidelines
  • Post campaign evaluation/reporting
  • Competitive analysis




Desired Skills & Experience

  • Good knowledge of the main media tools (eg. AdBox, Kubik, AQX, Nielsen Arianna) and has the experience to manage the executive media process independently
  • A minimum of 1-2 years of experience in a media agency
  • Degree or equivalent culture
  • Good knowledge of English
  • Good Knowledge of Excel, Power Point and Word
  • Good Knowledge of Media KPIs and tools
  • Accuracy, precision, attention to details
  • Ability to work in team
  • Independent and able to work on multiple projects simultaneously
  • Proactivity



About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.