General information

Agency: Initiative

Job Function: Planning

Location: Milano, Italy

Job Ref#: 7924

Description & Requirements

Position Summary

The Senior Planner will work in a group managing a local and international clients and report to the Media Manager.

He/She will be responsible of the entire planning process by providing media planning and buying recommendation especially related on digital

He/She will be in charge of maintaining a successful client relationship by developing and applying a working knowledge of media concepts, terminology, media tools, and media plan execution.

We are looking for enthusiastic, positive and curious people, who always ask an extra question and love to learn and work with others.


Key Responsibilities

  • Manage the day-to-day implementation and optimization of digital campaign activities (planning & buying)
  • Demonstrate a high degree of agility in a fast-paced environment
  • Assist in the analysis of research to develop the objectives, strategies, and tactics
  • Deliver competitive report and analyze campaigns results
  • Analyze campaigns, and recommend tactical changes to maximize campaign performance
  • Responsible for billing process
  • Manage and coordinate resources ensuring their field training

Desired Skills & Experience

  • Strong understanding of media tools, as well as an understanding of media and creative concepts
  • Accuracy, precision, attention to details and meet deadlines
  • Knowledge of media agency dynamics and environment
  • Ability to manage different digital campaign typologies (awareness, performance, data driven and retargeting)
  • 4 years related experience in Media Planning and buying are appreciated
  • Strong understanding of media tools  (ex., Adbox, Adserving, Adverification, Audiweb )                 
  • Strong quantitative and analytical skills
  • Advanced Excel,  PowerPoint and Microsoft Word skills
  • Knowledge of all aspects of Offline and Online Media; familiarity also with SEO, SEA, Social, Mobile activities
  • Languages : fluent Italian and English
  • Leadership, project mgm, accounting, public speaking, team player and people management, problem solving
  • Ability to multi-task, work successfully with team
  • Client relationship management


About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.