General information

Agency: Initiative

Job Function: Addressable Strategy

Location: Toronto, Canada

Job Ref#: 6030

Description & Requirements

Position Summary

The Associate Director of Programmatic & Addressable Media is responsible for managing the programmatic buying discipline at Initiative for the RBC client business. They act as the day to day client programmatic lead, providing excellent client service in helping to deliver against defined internal and client business objectives.

Key Responsibilities

  • Operate as the key point of contact for agency planning teams on RBC
  • In partnership with agency teams, ensure that all client needs and requirements while providing high degree of client service
  • Present programmatic plans, optimizations and results to clients in collaboration with the wider digital and analtyics team
  • Participate in client presentations; act as the programmatic expert and make recommendations to drive positive business results
  • Develop innovative proposals and responses to client requests with internal agency partners, ensuring recommendations are sound.
  • Work closely with the Director, Programmatic & Addressable on ensuring best practices, certification, and training are rolled out and adhered to
  • Manage and lead a team. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development.
  • Inform leadership of potential challenges and opportunities as it relates to account management and provide solutions where appropriate.
  • Liaise with internal teams and partners to foster knowledge sharing.
  • Manage and further strengthen client and key agency partner relationships.
  • Provide innovative programmatic solutions (e.g. product offerings and proposals) to clients.
  • Oversee client bookings, track campaign progress and ensure campaign deliverables are met.
  • Liaise with the campaign management team to monitor the goals and KPI’s for a portfolio of clients to ensure on time and complete delivery of campaigns.
  • Develop and foster relationships with agency partners and clients to share new opportunities, provide campaign updates, etc.
  • Maintain and develop knowledge around programmatic ecosystem.
  • Participate in media partner meetings to identify new client opportunities.

Desired Skills & Experience

  • Hands on experience with ad technologies including DSPs (DV360, The Trade Desk, Amazon, Verizon), ad-verification, and 3rd party data providers is required
  • Experience with ad serving solutions, tag management and operations is required
  • Familiarity with viewability measurement (MOAT, IAS, DoubleVerify) and audience measurement (Nielsen DAR)
  • 5+ years of senior programmatic experience, ad operations, biddable media on the sales, agency or ad tech side
  • Excellent verbal and written skills
  • Exceptional organizational skills, multi-tasking capabilities and detail oriented
  • Strong analytical abilities and quantitative skill, including math proficiency
  • Strong learning agility, with a passion for continuous development
  • Can multi-task and can manage workload with shifting priorities based on client needs
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • A curiosity and passion to learn what’s next and an ability to figure out new and different ways to apply evolving media technologies to our current practice

About Us

Initiative is different to other media agencies.

We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.

We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is memorable).

Our new world model is comprised of four central “craft centers” – Client Advice and Management, Strategy, Communications Design and Partnerships.


Initiative respects that everyone has something unique to contribute to the agency.

We are a bunch of eclectic and brilliant misfits with diverse backgrounds that represent the unique fabric of consumers and culture.

We want you to be yourself. We want to hear your opinions. We want to see your passion and energy.

If you disagree with something you see or hear then speak up. We will never punish or penalize you for bringing something important to our attention.

If you believe you can improve something in the agency then speak up. We will always listen to your ideas and suggestions.

We will not tolerate harassment, bullying or corporate politics. We will not tolerate discrimination of any kind. We expect you to be responsible on social media and remember that you represent the agency and should not bring us into disrepute.

We are committed to your learning and development. The agency will organize regular training to enhance and accelerate your career – we expect you to prioritize training and actively participate.

We strive for world-class work on every client, every time.

We believe that good enough is not good enough.