General information

Agency: Initiative

Job Function: Investment

Location: Sydney, Australia

Job Ref#: 14823

Description & Requirements

Position Summary



The purpose of the Partnership Manager is to bring ideas and plans to life and ensuring their delivery against strategic and communication objectives.

The key responsibilities are to manage the implementation planning and buying process for the client, assist the Director with the management of the Partnerships team and identify new and non-traditional partnership opportunities. This role is highly collaborative with Strategy, Communications Design and Client Advice & Management, and develops strong client facing relationships.

Key Responsibilities



·       Work with the Client stakeholders to ensure alignment with and delivery against client KPI’s including media partner selection, tracking performance

·       Implementation of campaigns and reporting process while delivering on the communication and investment objectives for the client

·       Communicate client and product progress effectively to the team and craft leads

·       Prepare POVs for targeted opportunities on an on-going basis for clients to further drive their business

·       Provide senior-level guidance, analysis and POV for client

·       Prepare and present implementation recommendations and post campaign analyses to client,

·       Acts the client liaison for marketplace intelligence, negotiation and Partnership needs

·       Leads team and provides insightful input in developing buys that are strategic, deliver on client objectives and meet goals

·       Develop sophisticated plans that leverage data and analytics for multi-faceted media partnerships

·       Contribute to the ideation process with Communications Design, to develop integrated partnerships solutions through media implementation planning and remains true to the strategic direction


Agency Profile

·       Develop superior negotiation strategies that deliver maximum value and efficiency for a group of clients

·       Recommend appropriate media partners with accompanying rationale, implementation ideas, budget, goals and success measures

·       Resolve issues with media partners (pricing, discrepancies, added value, campaign shortfalls, etc.)

·       Ensure the team adheres to same day SMD loadings across all media bookings pertaining to their nominated clients and according to the Magna best practice guidelines, utilising our Centre of Excellence and automation tools

·       Ensure the team delivers weekly tracking (ensuring in campaign delivery), buy summary, burst summary and post campaign analysis reports

·       Oversee budget control of approved media campaigns, including invoicing, proforma checking, account queries and liaising with the CAM team on approvals

·       Oversee the delivery of campaign measurement to accomplish broader communication and marketing objectives

·       Build trusted and meaningful relationships with media vendors at sales manager and GSM levels





·       Interpret the client/agency contract agreements and how it may impact scope of work, remuneration structure and key campaign KPIs

·       Develop and maintains media partner relationships

·       Negotiate pricing that reflects efficiencies and client objectives

·       Negotiate added value executions that support client objectives

·       Ensure understanding of MAGNA and IPG Mediabrands priority media partners

·       Implement investment commitments as provided by the Investment Partnerships Director or Magna

·       Lead negotiations with key media partners, working with the Investment Partnerships Director as support.


Team Leadership

·       Manage the Partnerships team in the day-to-day activities for assigned clients

·       Contribute to the development of a positive and motivating work environment for the team

·       Contribute to the people processes for the Associates and Executives including conducting performance reviews, providing clear guidance on KPIs and providing mentorship and guidance on development areas

·       Guide and train team on the investment process.


Agency Leadership

·       Build individual career profile through industry opinion pieces or through contributions in trade events and forums

·       Support on new business pitches as required

·       Contribute to agency cultural initiatives.



·       Embody and demonstrate alignment with the Initiative behaviours Fearless in our approach. Brilliant in our work. Dynamic in our design. Seamless in our approach.

·       Be proactive in your own learning and development, you actively seek out opportunities to expand and develop your skill set

·       Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

·       Prioritisation and organisational skills that you effectively apply to your role and the management of others

·       Consider the circumstances surrounding the problem and identify solutions to problem solve

·       Demonstrate effective time management and deliver to agreed deadlines

·       Convey sound business communication skills; including the ability to communicate effectively and professionally via email, phone and in person

·       Communicate progress proactively with team members to effectively manage expectations

·       Understand and practice confidentiality in all work issues

·       Maintain client confidentiality and understands the information’s sharing boundaries with media and other external parties

·       Demonstrate strong collaboration and teamwork within and across teams and discipline pillars

·       Delivers strong negotiation results, demonstrating value back to clients business and developing cost benchmarks for future campaigns

·       Understand client’s business and its competitors

·       Develop expertise in the client category, as demonstrated through competitive insights and knowledge of the category in investment negotiations and implementation recommendations

·       Maintain current knowledge of programming trends, competitive nuances, marketplace conditions and economic indicators that impact on Investment Partnerships.

Desired Skills & Experience


 Qualifications, Skills and Capability

·       4+ years of media agency planning and buying experience (optional)

·       Prior experience in a managing / supervising a team

·       Excellent knowledge and understanding of Australian media marketplace including the role of each media, understanding key media companies and their ability to deliver on campaign requirements

·     Demonstrates expertise in implementation planning and buying across all channels and multiple categories

·       Ability to think and execute “out of the box” ideas

·       Exceptional media sales relationships at GSM level

·       Advanced user across all core investment media systems and planning tools

·       Sound knowledge of Microsoft Office, specifically Excel and PowerPoint.


About Us

We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Off the back of winning 2022 B&T Media Agency of the Year, MFA Talent & Culture, B&T Women in Media Employer & Industry Leader, Mumbrella Industry Leader, MFA NGen & UnLtd Hall of Good awards, there has never been a better time to join Initiative. Our internal culture is second to none, and the work our teams create reflect the energy, passion and intelligence that goes into bringing them to market.