General information

Agency: Reprise

Job Function: Creative

Location: Leeds, United Kingdom

Job Ref#: 12972

Description & Requirements

Position Summary

The ideal candidate will have experience writing for a variety of B2B and B2C clients, across industries as diverse as health, fitness, lifestyle, finance and travel.

Candidates from other backgrounds will also be considered where they can demonstrate a similar breadth of experience.

You’ll live and breathe the written word, be a perfectionist when it comes to the detail, and have a creative flair that enables you to produce the right content for the right moment for your audience.

As a lead writer, you’ll be capable of creating best-in-class copy, required to work on some of our more complex accounts, and help mentor and develop more junior members of our team.

Key Responsibilities

  • Creating best-in-class content for existing clients and prospects at pitch stage
  • Researching, writing, proofing and editing content for B2C and B2B audiences across a range of sectors
  • Leading by example, mentoring and supporting more junior content team members to develop their content skills and expertise
  • Working on more complex accounts, as required
  • Producing different content types, including case studies, interviews, how-to guides, blog posts, infographics, video scripts, quizzes and product descriptions, as required
  • Developing style guides and tone of voice documents where these don’t exist or need updating
  • Running content workshops internally and with clients, as required
  • Acting as quality control, having final sign-off on pages before they go live across a number of accounts to help maintain high standards
  • Helping to implement a consistency of style and produce content that’s immediately on-brand
  • Briefing in other writers, then editing and feeding back on their work
  • Questioning what we do and why, to improve what we produce
  • Representing the content team in client meetings, such as brand immersion sessions, as required
  • Spotting opportunities for new business, along with upsells and cross-sells that will enhance existing clients’ performance
  • Communicating with and working closely with other delivery teams, particularly SEO, PR and Design & Development
  • Supporting our senior strategic team with content strategy, as required
  • Working with more senior team members to gather data and insights at planning stage, as required
  • Monitoring content trends and relevant industry news to ensure our approach is ahead of the curve
  • Planning ahead and managing your workflow to ensure you meet deadlines

Desired Skills & Experience

  • Professional writing experience (ideally you’ll be NCTJ trained)
  • The ability to manage multiple projects and campaigns for a diverse array of brands
  • Experience of producing high-quality content for a range of sectors and audiences, taking into account tone of voice and brand guidelines
  • Consumer Finance writing experience would be an advantage
  • An understanding of how different types of content are discovered or distributed
  • An exemplary grasp of the English language, along with the ability to proof-read and evaluate content effectively
  • A creativity for campaign work, when we need out-of-the box ideas that match an account’s objectives
  • Excellent organisational and communication skills
  • Commercial awareness, so you can evaluate and measure the success of a project
  • To be comfortable working in a dynamic, fast-paced environment
  • A passion for content marketing and the ability to hit the ground running
  • A good understanding of the current digital landscape, and an enquiring mind that seeks out new trends

About Us

As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey. We do this by unifying our craft experts which include search, social media, SEO, eCommerce, content creation and strategy under a single operating system.

Our expert team of specialists delivers integrated initiatives that help the world’s leading brands connect to the people who drive their business forward – efficiently and effectively. Reprise is headquartered in New York with over 60 offices around the world and works with brands like Johnson & Johnson, Coca-Cola, Amazon, American Express, Lego & more.

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

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