General information

Agency: Initiative

Job Function: Data & Analytics

Location: New York, United States

Job Ref#: 13876

Description & Requirements

Position Summary

As a Manager, Audience Solutions, role entails a balanced blend of technical and marketing acuity, plus understanding of how data and AdTech solutions can best support audience development, engagement and activations. With coordination from your team and all other crafts, you will be working with your Director on evaluating data opportunities, AdTech solutions, building Innovation Roadmaps and Test & Learn Frameworks, leveraging internal IPG tools & resources, driving incremental scope opportunities. Ideal candidate has experience working with 1st, 2nd & 3rd party data, understanding and managing data partners’ taxonomies and data collection methodologies. Experience supporting audience strategy and operations, audience creation and syndication.

Key Responsibilities

·       Leverage and provide guidance to internal teams and SBUs on our data stack best practices, relevant AdTech developments, industry news and case studies to ensure team members and clients are up to date on the latest developments from data and tech partners, changes to data collection methodologies, data depreciation, changes to walled garden policies, privacy (CCPA, GDPR) updates

·       Evaluate technology partners (data partners, platforms and tool RFIs)

·       Compile rate cards across partners  

·       Identify and drive incremental scope development, leveraging IPG audience assets and tools. Develop new opportunities across partners and platforms

·       Oversee tech stack utilization

·       Lead Cookieless Solution Partner evaluation and testing framework

·       Collaborate with other teams to ensure cohesive approach to audience architecture and across SBUs



Desired Skills & Experience

·       Bachelor degree in related field or equivalent work experience

·       3-5  years of experience in audience development, data driven marketing and/or digital marketing

·       Have a strong knowledge of digital marketing technologies, including: DSP, DMP, CDP, Ad Server, Ad Verification and Site Analytics

·       Experience in strategic audience work

·       Strong understanding of data landscape and utilization (1st party, 2nd/3rd party)

·       1-2  years of experience in managing multiple clients, and teams

·       Ability to delegate and oversee direct reports

·       Excellent written, verbal communication and presentation skills

·       Strong time-management and organizational skills

·       Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

·       Proven problem solving ability

·       Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is $90,000 to $110,000.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

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Maximum Salary


Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.