General information

Agency: Initiative

Job Function: Client Services

Location: London, United Kingdom

Job Ref#: 6626

Description & Requirements

Position Summary

Working closely with the Associate Director and the rest of the team, the role will assist in developing media planning solutions, as well as having an active involvement in all implementation and reporting procedures.

The Manager, CAM/CD, partners with the integrated Initiative team and across Mediabrands SBUs to ensure brilliant strategy, design, flawless execution, and most importantly, delivery on KPIs and business results for your client.

The team act as brand guardians for one of Initiative’s key clients, Amazon.  They strive to deliver the best possible communication solutions across all channels for these clients. This role will focus on the Amazon Consumer part of the business including Amazon Gaming Studios, Amazon Fashion, Amazon Books, Amazon Advertising & Amazon Web Services. Previous experience in these sectors are preferable but not essential.  

The role requires planning across all channels in conjunction with specialists - TV, Digital, OOH, Print and Radio, however, it is essential that the candidate has strong working knowledge of creating and implementing digital activity in particular.

Key Responsibilities

  • Able to take a simple brief independently and develop a response which incorporates clear targeting and strategic channel planning based on insights, research and data. Interrogate and question elements of the brief when necessary.
  • Ownership of the plans, ensuring they are up to date and accurate
  • Knowledge and relevant application of research available (i.e. TGI, IPA Touchpoints, IMS, Nielsen, Google, plus bespoke INI tools)
  • Keep up to date with media marketplace in order to educate clients on the changing media landscape and the opportunities arising as a result. 
  • Ability to interrogate and analyse research reports to draw conclusions and insights.
  • Where necessary you will get involved with new business pitches and creative solutions brainstorms. 
  • Attention to detail when producing documents is of high importance, both yourself and overseeing those of the junior members of the Communications Design team
  • Ensure all administration is up to date, accurate and all internal/external deadlines are met. 
  • Oversee weekly internal and external reporting where necessary. 
  • Develop strong relationships with media owners, creative agencies, and ad-servers to ensure best in class delivery, as well as solutions, across platform.
  • Ensuring high quality Post Campaign Reports are delivered to the client in a timely fashion.
  • Oversee digital campaign set up and trafficking requirements.
  • Coaching and developing the Executive within team
  • Develop effective working relationships with activation teams.
  • Day to day liaison between client and agency
  • Ability to adapt quickly in order to support the team from one challenge to the next. 

Desired Skills & Experience

  • 3+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
  • Ability to delegate and oversee direct reports 
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
  • Experience in managing or developing staff
  • Strong time-management and organizational skills
  • Proven problem solving ability 
  • Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure 
  • Experience/involvement in new business planning and strong presentations skills

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.