General information

Agency: Initiative

Job Function: Planning

Location: London, United Kingdom

Job Ref#: 10542

Description & Requirements

Position Summary

As Manager, you are responsible for managing the production and application of accurate and insightful consumer, cultural, media and market intelligence to contribute to an impactful communications ecosystem for your client. You will be supporting the team’s efforts to ensure brilliant strategy, design, flawless execution, and most importantly, delivery on KPIs and business results for your client.

You are the day-to-day contact for the client and the internal team. You are supporting the Associate Director manage planning across disciplines to ensure everything is operating smoothly, accurately, and on deadline. You are learning to be an authority on your client’s business to the agency and an authority on Initiative and the SBUs to the clients.


LEGO have been a client of Initiative since 2018 and throughout that period we have developed a brilliant working relationship, resulting in truly innovative and award-winning work. The LEGO team at Initiative is comprised of three key units, Adults/Shopper, Core and Themes (such as LEGO Harry Potter and LEGO Star Wars).

Bethesda, a global gaming client, joined the agency in September 2021. The account is fast paced with multiple campaigns in support of their games, including Elder Scrolls Online and Fallout 76.  

The Premier League is another great account to work on, whether you are a sports fan or not. We work with their marketing team on their societal initiatives including No Room For Racism and their Kicks community programme.

As the media agency planning team, we work very closely with the clients and their partner agencies, as well as own internal specialist teams, collaborating to deliver creative planning solutions to a wide range of briefs. 


In this role, you are responsible for the preparation of the communications flowchart, and ensuring the communications plan is built on solid, data rich fundamentals that help brands grow.  Working with partnerships, media vendors, and your communications design team, you ensure the accuracy of the inputs required for the development of the flowchart, and are responsible for ensuring any changes made to the approach are reflected in the plan.


As manager, you are an expert in the Initiative design process, tools and techniques, and how to best apply and adapt these for a given scenario.  You are a gifted planner who is able to synergize multiple data points into cohesive story around the communications idea.  You are a strong and nurturing manager, able to ensure your support design talent are able to produce high quality planning inputs that result in an effective, culturally resonant, highly connected communications solution. 


Key Responsibilities


·       Responsible for the delivery of accurate, impactful inputs that power the client’s communications plan and grow their business

·       Responsible for the timely, accurate delivery of day to day requests from the client and team

·       Responsible for regular trend identification, culture and competitive analysis for client

·       Begins to build relationships with day to day leads on the client side, as well as with clients’ partner agencies

·       Project manages all client proposals, recommendations and points of view

·       Manages and is accountable for ensuring best in class financial stewardship (PO process, media budget management, client billing, billing discrepancies)



·       Day to day project management support across the full integrated client team

·       Work with the Associate Director and Partnerships team to develop the RFP to develop the best possible plan for the communications idea

·       Attend client briefings, summarize all client needs and objectives to Client Advice senior leaders and to the integrated Strategy, Communications Design and Partnership leads

·       Build relationships and support the needs of all discipline team members that work with your client(s)

·       Support your Associate Director in leading key projects and internal timelines



·       Contribute to the profitability of primary accounts, and involvement of SBU


New Business

·       Contributor to new business as required

Desired Skills & Experience

·       Experience in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)

·       Media planning skills must be polished or able to be developed

·       Category or audience experience as relevant per assignment

·       Experience in managing or developing staff

·       Ability to delegate and oversee direct reports

·       Excellent written, verbal communication and presentation skills

·       Strong time-management and organizational skills

·       Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

·       Proven problem solving ability

·       Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

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