General information

Agency: Initiative

Job Function: Data & Analytics

Location: Los Angeles, United States

Job Ref#: 10338

Description & Requirements

Position Summary

The Manager, Data Science & Analytics role is part of Rufus at Initiative. The Manager will oversee day-to-day operations of a team of analysts with a primary focus on advanced reporting, such as overlap analyses, reach and frequency, incremental reach and creative performance optimization. The Manager will have hands-on expertise in data insights/visualization and will support internal and external teams to drive performance. Expertise in media measurement, data manipulation and dashboarding are pivotal for this role. 

Key Responsibilities

  • Manage delivery of media data including site served, DSP, TV, POLV, OOH, radio, social, brand safety etc
  • Manage performance reporting, reach and frequency campaign and cross campaign analysis.
  • Develop insights and optimizations in collaboration with media partners.
  • Execute custom data visualization in dashboard platforms excluding (Tableau, PowerBI etc.)
  • Develop measurement frameworks based on proactively gathered inputs from cross-functional teams and clients
  • Identify opportunities for efficiencies in analytic services delivery, through standardization and automation
  • Creat custom data visualization deliverable
  • Drive efficiencies in how analytic services are delivered, through standardization and automation
  • Collaborate with cross-craft teams on campaign taxonomy implementation and ensure the alignment of workflows with Initiative’s data privacy policy
  • Responsible for campaign taxonomy implementation and align with Initiative privacy lead on data governance policy

Desired Skills & Experience

  • 4+ years relevent exoerience
  • Media agency, or digital media experience
  • Experience with DSPs. The Trade Desk is highy desirable
  • Experience with Tableau
  • Knowledgeable about descriptive, prescriptive, predictive data science techniques
  • Knowledge of media platforms such as Sizmek, DCM, Facebook, Twitter, and Instagram
  • Experience with programming languages – SQL, Python (pandas, SciPy, scikit-learn, stats models)

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.