General information

Agency: Initiative

Job Function: Data & Analytics

Location: New York, United States

Job Ref#: 10952

Description & Requirements

Position Summary

The Manager, Data Science & Analytics is part of the Global Corporate Affairs team within Rufus at Initiative on the Culture, Insights & Analytics team. Amazon's GCA team is tasked with increasing brand sentiment of Amazon among Opinion Leaders and are responsible for identifying and creating messaging and activation strategy that highlight substantive proof points to bolster Amazon’s reputation. The Manager will oversee day-to-day operations and a team of analysts. Working with the Director, Project Manager and Data Engineer, the primary focus is on advanced reporting, such as overlap analyses, reach and frequency, incremental reach and creative performance optimization. As well, the Manager will have hands-on expertise in data insights/visualization and will support internal and external teams to drive performance. Expertise in data science and data manipulation are pivotal for this role, as experience managing and nurturing a small team.

Key Responsibilities

  • Manage the delivery and ingestion of raw data files for digital channels across Ad Server, DSP, DMP and other data sources, e.g. Sizmek, The Trade Desk 
  • Manage performance, overlap and reach and frequency reporting, understand the implications of identity matching cross-platform/device/screen 
  • Execute custom data visualization in dashboard platforms including Tableau and PowerBI 
  • Solicit inputs from cross-craft teams and the client, to evolve measurement frameworks 
  • Identify opportunities for analytic services delivery, through standardization and automation 
  • Manage the analysts and data engineer with custom data visualization deliverables 
  • Collaborate with cross-craft teams on campaign taxonomy implementation and ensure the alignment of workflows with Initiative’s data privacy policy 
  • Responsible for campaign taxonomy implementation: adhere to data privacy and governance 
  • Deliver thought leadership pieces and contribute to on-going team training

Desired Skills & Experience

  • 4-5+ years’ experience. Minimum 3 years’ experience within a media environment 
  • Bachelors degree+ in media, advertising, business, data engineering or stats (including psychology and consumer behavior) 
  • Familiarity with agile project management and engineering to deliver reporting and data automation outcomes 
  • Knowledgeable about descriptive, prescriptive, predictive data science techniques 
  • Experience with experimental design, A/B testing setup, execution and measurement 
  • Experience with programming languages. SQL and Python are critical  
  • Advantageous – experience executing data science in Cloud environments and toolsets (GCP, AWS, Azure)  
  • Ad tech, media/data science and cloud certifications or bootcamps are a plus

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.