Agency: UM
Job Function: Ad Operations
Location: Los Angeles, United States
Job Ref#: 10755
Description & Requirements
Position Summary
Digital Creative Manager serves as the platform experts that support the activation and execution of digital ad campaigns. Acts as the liaison between media counterparts and provides strategic and consultative guidance around ad-technology and marketing-technology alternatives and solutions to support client relationships; acts as data implementation experts and manages data governance. Evaluates new and existing ad technology and/or vendors. Serves as the solutions expert in matching client and agency objectives/measurement to ad-technology solutions. Interfaces with multiple client and/or media agency teams to provide desired solutions/outcomes.
- Provides day-to-day supervision to a team including reviewing work, coaching on performance, coordinating activities, checking on quality and work progress; generally managing within one account, or multiple small accounts
- Analyzes information and leverages experience to identify and solve on-going or complex problems
- Requires understanding of the industry, processes, procedures and systems within own and related areas
- Uses knowledge of how the team integrates with other teams (internal and external) to coordinate efforts and resources to achieve shared and individual objectives
- Impacts the overall quality and quantity of the tasks performed by the direct team
Key Responsibilities
- Manages and administers digital media campaigns and clients, including all appropriate tagging for many different clients; ensures internal deadlines/implementation are met for successful campaign execution.
- Provides day-to-day guidance and ensures team is knowledgeable and capable of accurate campaign set up
- Manages and administers tracking implementation and reporting
- Serves as the primary point-of-contact for external ad operations vendors/hosting sites/creative agencies for all online advertising technical issues that affect tracking, implementation, data discrepancies or reporting.
- Acts as decision maker in troubleshooting issues. Ensures tags are confirmed to have a Data Protection Agreement (DPA) and comply with regulations (e.g., considered GDPR/CCPA compliant)
Desired Skills & Experience
- Problem Solving: Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions (Intermediate)
- Relationship Management: Managing existing business relationships, partnerships, and alliances internally and externally (Intermediate)
- Building Talent/ Developing People: Focuses on developing, coaching, and mentoring to enable others to improve performance and to reach their full potential (Intermediate)
- Prioritization: Assesses and ranks issues and tasks in order of importance for taking action (Advanced)
- Ad Tech Solutions: Knowledge of technology or measurement ad tech solutions, including platforms (Intermediate)
- Leadership Development: Seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities. (Intermediate)
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com
About Us
A full-service media agency, UM strives to Futureproof our clients’ businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM’s global headquarters are in New York, with seven additional US offices in Birmingham, Chicago, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn’t be possible without our Better People.
UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:
Courage: Our courage to take risks drives our ability to set new industry standards.
Curiosity: Our relentless curiosity drives relentless innovation.
Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.
Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.
Caring: We care about being a diverse agency where everyone feels motivated and supported.
Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.
As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Rocket Mortgage.
All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.