General information

Agency: Initiative

Function: Investment

Seniority Level: Manager

Employment Type: Full-Time

Location: New York, United States

Job Ref#: 17478

Description & Requirements

Position Summary

The Manager, Digital Partnerships is responsible for leading the team of Negotiators and Associates who develop, and execute on all digital media plans from inception to completion. The Manager is the monitor of all deliverables, responsible for ensuring work is to specification and correct, as well as in charge of overseeing any applicable team work, resource/allocation, growth and development. The Manager will drive the team to explore and identify non-traditional partnerships opportunities. This is critical to their development and the success of the Partnerships division. The Manager of Digital Partnerships will need to be able to identify partnership opportunities that can exist outside of the standard paid media environments and effectively maximize communication across owned and earned media platforms as well.

Key Responsibilities

  • Communicate with clients on marketplace intelligence, negotiation and partnership needs 
  • Collaborate with Strategy, Analytics, Comms Design and Client Advice and Management to ensure alignment with and delivery against client KPI’s 
  • Maintain daily client contact/manage client requests – i.e. plan changes, budget changes, provide marketplace information 
  • Develop and foster on-going relationships with media partners and community on behalf of client and agency 
  • Oversee and present plan recommendations to internal and external client teams 
  • Identify and present new and emerging partners and opportunities in the marketplace 
  • Act as key liaison with internal implementation teams 
  • Partner closely with internal and cross-departmental teams to ensure knowledge sharing 
  • Attend and regularly led publisher meetings and conversations 
  • Mentor and assist in the training of Associates and Negotiators 
  • Vigorously review all work to ensure high quality standard 
  • Partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency 
  • Lead team in developing media plans that are strategic, deliver on client objectives, and meet goals 
  • Participate in the development of KPIs and RFP’s with Comms Design 
  • Manage partner negotiations, plan creation and presentation development 
  • Provide superior negotiations delivering maximum strategic value and efficiency, using IPGMB benchmarking capabilities to ensure best in class rates and efficiency 
  • Delegate appropriately to Negotiators and Associates to support plan development and execution 
  • Lead and manage the daily shifting, reporting of budget and oversight of the client billing process 
  • Manage the team’s workload and help prioritize with clients on conflicting deliverables 
  • Maintain regular campaign oversight to ensure performance, delivery and optimizations are on track 
  • Provide senior-level guidance and review on campaign reports, research, POV’s, and client presentations to ensure quality and client-readiness 
  • Manage the Analytics and Ad Ops relationship to ensure proper tagging, reporting and optimization strategies 
  • Secure best in class marketplace pricing 
  • Foster strong relationships with media partners 
  • Knowledge of MAGNA’s investment strategies

Desired Skills & Experience

  • Bachelor’s degree in related field or equivalent experience 
  • 4+ years of experience in digital media planning
  • Experience across a variety of media channels
  • Fundamental understanding of media tools as well as syndicated tools
  • Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
  • Ability to delegate and oversee Associates and Negotiators workload
  • Ability to communicate concisely and clearly both orally and in writing
  • Experience with campaign management/ad serving technology: : DoubleClick Campaign Manager, Prisma, DoubleVerify, IAS, Microsoft Office, Google Drive, Innovid and others
  • Preferred working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, and others

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is $85,000 to $100,000.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

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Maximum Salary


Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

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About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.