General information

Agency: Initiative

Job Function: Investment

Location: New York, United States

Job Ref#: 12316

Description & Requirements

Position Summary

The Manager, Print (HCP) has responsibilities including managing HCP Journal campaigns, negotiating buys, checking preliminary and final buys and tracking performance. Managers assist with the management of the Print team – developing their skills, evaluating performance, and managing growth. The individual is tasked with developing and maintaining strong client relationships. You also drive the team to explore and identify non-traditional opportunities.

Key Responsibilities


  • Collaborate with Comms Design, Analytics and Client Advice & Management
  •  Update status documents for client meetings
  • Write POVs for opportunities on an ongoing basis for clients to further drive their business
  • Stay knowledgeable about the client’s business and its competitors to determine sufficient advertising and media needs and ensure plans are properly executed and delivered


  • Oversee the execution of media negotiations of journal buy
  • Provide superior negotiations delivering the maximum strategic value and efficiency
  • Responsible for smooth running of day-to-day activities
  • Resolve issues with media partners (makegoods, pricing, positioning, added value)
  • Prepare and deliver proposals to various audiences
  • Train Negotiators and Assistants in all the nuances of negotiation as well as all Print systems and how to use them
  • Provide senior-level guidance and review of plans, research, POV’s, and client presentations to ensure quality and client-readiness


  • Develop and maintain media partner relationships
  • Negotiate pricing that reflects efficiencies



Desired Skills & Experience

  • Bachelor degree in related field or equivalent work experience
  • 4+ years of buying print with Media company or experience within the Media Industry
  • Experience in HCP or Pharma vertical preferred
  • Proven leadership ability and/or prior experience in supervising a team preferred
  • Excellent written and verbal communication skills
  • Proven superior customer service skills
  • Proficiency with Microsoft Desktop software, specifically Excel and Word, PowerPoint preferred
  • Proficient with MBox or equivalent Inventory Management system
  • Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
  • Strong analytical abilities and quantitative skills, including math proficiency

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.