General information

Agency: Reprise

Job Function: SEO

Location: New York, United States

Job Ref#: 12533

Description & Requirements

Position Summary

Who we are: Reprise is among the media industry’s fastest growing digital agencies servicing Fortune 500 brands –thanks to our culture of innovation, excellence, personal growth, and fun. As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase.  Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey.   
 
Who you are:  Reprise is seeking an energetic, proactive and analytically-minded person to join our search engine optimization (SEO) team. The SEO manager is responsible for helping Reprise clients improve organic visibility wherever search results are presented (e.g., Google, Bing, YouTube, App Store). This role develops, implements, and manages SEO campaigns for our Fortune 1000 client roster. The job includes a great deal of client contact and cross-team collaboration between teams such as marketing, web development, web design, content production, mobile, social media, and public relations. 

Key Responsibilities

  • Oversee technical site analysis, competitive analysis, and content strategy 
  • Manage senior analysts and help analysts grow into the next level of their career 
  • Translate clients’ business goals and marketing objectives into successful search engine optimization strategies 
  • Plan site structure and website content strategy
  • Develop ongoing client dashboards and reports that yield qualitative and quantitative trends 
  • Establish and maintain project management processes to manage multiple SEO projects at once 
  • Work with cross-functional departments to develop and track all details of SEO initiatives 
  • Collaborate with paid search to feed SEO findings into broader online and offline media strategy 
  • Share new developments within the team and thereby enable superior service to our clients 
  • Offer guidance, support, and direction as well as provide development opportunities and ongoing feedback 
  • Ensure direct reports have received access to and training on research and reporting platforms to excel in their roles 
  • Support and drive corporate culture initiatives 
  • Ability to be the main point of content for your brands in regard to SEO strategy
  • Provide ongoing and actionable feedback to Analyst & Sr. Analysts within all relevant work streams. Responsible for providing growth opportunities to junior team members and fostering their career development. 
  • Develop POVs on the various SEO/Search tools, news, and trends relevant to the client portfolio and share these within the larger Reprise SEO team
  • Project manage most, if not all, tasks within your clients’ workload and scope to complete scope 
  • Work with creative and development teams to ensure proper implementation of SEO recommendations
  • Collaborate with other channels to feed SEO findings into broader online and offline media strategy

Desired Skills & Experience

Education:
  • Bachelor's degree or related work experience
Work Experience:  
  • 3+ years of experience in SEO or digital marketing 
Skills: 
  • Specific technical web experience, such as expertise in HTML, JavaScript, and CSS, is preferred 
  • Solid grasp of how search engines work as well as core SEO and SEM tenets 
  • Basic knowledge of website design and development 
  • Understanding of the strengths of SEO platforms (e.g. BrightEdge, Conductor, Searchmetrics, Moz, Screaming Frog) and when to consult web analytics tools (e.g. Google Analytics, Adobe Analytics, Webtrends) instead 
  • Ability to effectively communicate with clients, particularly in the area of explaining technical concepts to those in non-technical roles 
  • Ability to manage and prioritize multiple projects and tasks simultaneously 
  • Proficient in MS Office and project management tools (Outlook, Excel, PowerPoint, Project) 
  • Experience training/managing team member a plus
  • Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word 
  • Ability to manage projects independently

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

Why join us: You’ll work hard, grow and recharge. Our diverse business offers various opportunities to grow your career across Paid Search, Paid Social, SEO, eCommerce, and Strategy, amongst others. We provide tools to support your career ambitions that include mentorship programs, learning modules and professional skills trainings. You’ll have the opportunity to drive social impact with our Diversity, Equity, and Inclusion Council to create meaningful change in our communities.

In addition to working with some of the world’s most dynamic and recognized brands, you will enjoy incredible benefits such as unlimited time off, multiple health/wellness days, extra-long holiday weekends, various perks, discounts, and benefits provided by our clients and an incredible office culture.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.