General information

Agency: Interactive Avenues

Function: Planning

Location: Mumbai, India

Job Ref#: 16667

Description & Requirements

Position Summary

We are currently seeking a Manager/ Senior Manager - Media to oversee and develop our media service offering and to help, develop, execute, and optimize Interactive Avenues most challenging media strategies across all online platforms.

Key Responsibilities

• Creating and presenting strategic digital media plans based on sound analytics, supported by data
• Developing innovative solutions to continuously position as a cutting edge source for digital media strategy
• Deploying appropriate technology platforms to find and engage with key target audience segments
• Create digital media strategy and campaign plans (propose, iterate as needed and secure approval from clients)
• Develop the annual plan of strategy for the client
• Fair understanding on performance marketing & therefore, lead performance planning & execution
• Manage and engage with client counterparts and internal account teams for key account assignments
• Participate in new business pitches, etc.
• Manage & onboard media publishers
• Ensure plans are executed flawlessly
• Maintain status reports to ensure efficient workflow to meet deadlines and write reports of key meetings
• Lead and manage the budget and client billing process

Desired Skills & Experience

• Demonstrates understanding of media basics and concepts
• Working knowledge of Syndicated tools (GWI, Comscore, etc)
• Understanding of optimisation platforms & trafficking platforms
• Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc)
• Team player
• Thinks Strategically

• Masters/Bachelor Degree

About Us

Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.