General information

Agency: Initiative

Location: Singapore, Singapore

Job Ref#: 14267

Description & Requirements

Position Summary

Media Buyer (mid to senior level) 

Initiative is building the most unique, streamlined and integrated Partnerships team in the industry. We do not operate in silos. As such, our best and brightest Partnerships leaders from both Traditional and Digital backgrounds are charged with leading the Partnerships teams and delivering on the following:

 

·       Cross-channel Asia Pacific and Singapore market landscape expert internally and with clients

·       Leading the craft skill of implementation planning, ensuring the appropriate tools and rigour are applied for all campaigns

·       Act as media planner for buying/implementation/tactical focused accounts as and when needed

·       All media partner evaluation, selection and recommendations leveraging strategic / consumer insights, marketplace insights and Initiative’s proprietary partner selection data and toolsets Strategic, cross-channel partnership solutions, negotiation/goto-market strategies and audience focused strategies, designed to deliver on client objectives and KPIs

·       Ideation and execution of culturally relevant platforms

·       Innovation and emerging partner test opportunities to drive client KPIs

·       Partner with MAGNA (Media investment arm of IPG Mediabrands) on major client negotiations and preferred partnerships across all media channels

 

·       Support and facilitate IPG Mediabrands corporate, agency and external media initiatives, partnering with Magna to implement

Key Responsibilities

The Media Buyer role is a critical role in the Partnerships team, with responsibility for managing the implementation planning and buying process for their assigned clients. This responsibility includes but is not limited to optimal media partner selection through thorough evaluation and rationale, negotiating campaigns, checking preliminary and final post buy delivery, tracking performance and ensuring delivery on campaign objectives. The Media Buyer assists the Director with the management of the Partnerships team – developing skills, evaluating performance, setting standards and managing growth.

 

The Media Buyer is tasked with being highly collaborative with Strategy, Communications Design and Client Advice & Management, along with developing and maintaining strong client facing relationships. The Manager drives the team to explore and identify new and non- traditional partnerships opportunities, including those across sport, content and brand experiences. This is critical to their development and the success of the overall Partnerships division.

 

As the front line face of Initiative’s relationship with media partners, the Partnerships team are responsible for ensuring all media owners are treated as true partners, with the respect and professionalism we expect from across our business. The Senior Buyer should guide our partners to embrace the belief that cultural experiences grow brands and to encourage our partners to deliver the best thinking in their responses to our briefs.

 

 

 

 

Client

·       Responds to all client requests in a timely and accurate manner

·       Collaborates with Client Advice & Management team to ensure alignment with and delivery against client KPI’s

·       Develops effective workflow across the group in order to meet deadlines and ensure appropriate skill levels required to meet client KPIs

·       Communicates client and product progress effectively to the team and craft leads

·       Prepare e-mails, recommendations, buy presentations and presentations to internal teams and clients

·       Developing excellent presentations skills internally and to all levels in the client organization

·       Prepares POVs for targeted opportunities on an on-going basis for clients to further drive their business

·       Fosters knowledge of client’s business and its competitors to determine sufficient advertising and media needs and ensure plans are properly executed and delivered

·       Develops expertise in the client category, as demonstrated through competitive insights and knowledge of the category in investment negotiations and implementation recommendations

 

 

Internal

·       Displays ownership of the entire implementation process (media planning and buying) from start to finish within the team, championing deadlines both internally and externally for client base

·       Demonstrates expertise in implementation planning and buying across all channels and multiple categories

·       Ensures investment deliverables are met, as directed by the Investment Partnerships Director or client deals

·       Prepares planning costs and accompanying rationale for use in implementation recommendations

·       Contributes to the ideation process with Communications Design, working with them to ensure the ecosystem and cultural platform is brought to life through media implementation planning and remains true to the strategic direction

·       Collaborates well with Communications Design and special business units s to develop brave, exciting and integrated partnerships solutions

·       Administers creative implementation approaches with experienced use of data to rationalise media recommendations

·       Produces implementation recommendations that cover the appropriate media partner selection with accompanying rationale, implementation ideas, budget, goals and measurement (online metrics, R&F, TARPs, etc.) for all campaigns

·       Demonstrates excellent use of all core Mediabrands internal proprietary systems and external supplier systems, including the ability to draw insights from the results

·       Extracts constant, insightful and correct use of analysis data for both planning and buying, for use in client presentations, implementation recommendations and internal use

·       Assists in the resolution of issues with media partners (pricing, discrepancies, added value, campaign shortfalls, etc.)

·       Ensures the team provides clear and immediate communication to internal teams on changes or if things don’t go to plan with effective solutions or improvements for the next campaign

·       Prepare and present implementation recommendations and post campaign analyses to client, seeking input from craft leads and sharing with the team

·       Contributes to the development of a positive and motivating work environment for the team, delivering staff stability, recognition and constructive feedback

·       Ensures delivery within the team of the Initiative standard for weekly tracking (ensuring in campaign delivery), buy summary, burst summary and post campaign analysis reports

·       Oversees management of the budget control of approved media campaigns, including invoicing, proforma checking, account queries and liaising with the Account Team team on approvals

·       Oversees the delivery of campaign measurement to accomplish broader communication and marketing objectives

·       Attends regular media meetings (e.g. media partner presentations, Initiative Ignite, buying meetings, etc.) to further develop media, market and industry knowledge

 

Commercial

·       Interprets the client/agency contract agreements and how it may impact scope of work, remuneration structure and key campaign KPIs

·       Develops and maintains media partner relationships

·       Negotiates pricing that reflects efficiencies and client objectives

·       Negotiates added value executions that support client objectives

·       Ensures understanding of MAGNA and IPG Mediabrands priority media partners Implements investment commitments as provided by the Investment Partnerships Director or Magna

·       Lead negotiations with key media partners, working with the Investment Partnerships Director as support

 

New Business

 

·       Provides support on new business pitches as required

Desired Skills & Experience

·       Bachelor’s degree in related field or equivalent work experience   

·       5+ years in media planning and buying role in a media agency

·       Possess a great amount of experience in media planning, trading and buying process, with solid understanding in creating and optimizing of audiences across paid and owned media

·       Excellent technical knowledge of buying and trading software

 

·       Bravery to experiment and recommend new implementation ideas and tactics. 

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.