General information

Agency: Media Experts

Job Function: Planning

Location: Toronto, Canada

Job Ref#: 6802

Description & Requirements

Position Summary

The role of a Senior Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

  • Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief. 
  • Prepare and present evaluations of media opportunities, media trends and issues of interest to clients. 
  • Effectively manage ongoing client expectations in regards to work back schedule, and deadlines. 
  • Develop ability to effectively manage client conversations and expectations. 
  • Remain up-to-date with latest updates from major media partners. 
  • Ensure that all media plans adhere to the agency's values, philosophies and processes. 
  • Maintain the media plan and regularly evaluate campaign performance. 
  • Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful. Initiate and coordinate the media buying process that deliver exceptional results. 
  • Oversee the administration and maintenance of media buys. 
  • Assist with training junior employees on tools and processes. 
  • Ensure client budgets are managed and on track. 
  • Responsible for accurate and timely client finance reports and budget control reports (BCRs). 
  • Support the creation of campaign post reports. 
  • Prepare media POVs/evaluations. 
  • Source and evaluate proposals from media partners as required. 
  • Continue to proactively develop knowledge of the media landscape.

Desired Skills & Experience

  • Minimum of two (2) years’ experience in integrated media planning. 
  • Experience within an integrated advertising agency. 
  • Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma). 
  • Client service oriented. Strong learning agility, with a passion for continuous development. 
  • Excellent communication skills (both written and verbal). 
  • Highly developed organizational skills with a strong attention to detail accuracy. 
  • Excellent ability to manage and prioritize time effectively. 
  • Ability to work well under pressure and multi-task in a fast-paced environment. 
  • Ability to work collaboratively as well as independently. 
  • Proactive approach to problem solving, assisting the team, self-development, etc. 
  • Ability to develop and foster relationships with media partners. 
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Post-Secondary education – University graduate and/or advertising/marketing college degree preferred. 

About Us

La meilleure façon d’attirer l’attention de quelqu'un est de sortir des sentiers battus. Dans cet esprit, Media Experts fait tourner les têtes de l'industrie depuis 39 ans en faisant une grande impression. Une agence médiatique canadienne axée sur les données et animée par l'esprit de découverte; nous construisons des marques emblématiques sur le marché canadien. Notre approche unique tourne autour de la conception de stratégies médiatiques efficaces et assidues qui stimulent l'engagement de la marque et fournissent des résultats commerciaux exceptionnels.

The best way to get someone’s attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 39 years by Making a Big Impression. A data-driven Canadian media agency powered by the spirit of discovery; we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working media strategies that drive brand engagement and deliver outstanding business results.