General information

Agency: Initiative

Job Function: Investment

Location: Los Angeles, United States

Job Ref#: 13879

Description & Requirements

Position Summary

We are looking for a Lead Gen/Content Syndication specialist who has a track record of creating, delivering, and implementing impactful ABM programs to profile, drive awareness, build solid relationships and create qualified pipelines for clients. Seeking an innovative and strategic problem solver with a passion and enthusiasm for the marketing field and with knowledge of how to approach ABM from 1:1 and 1:few to scale 1:many programs. Ideally you understand how ABM fits into a wider marketing ecosystem and have the requisite experience to help bring highly targeted, consistent and integrated programs alive across all levels of the business.

Along the way, you’ll see tremendous growth in the team, its client base, and your personal career, as you develop a deep - and marketable - understanding of our service area. As a team, Demand Generation covers a wide range of craft skills including but not limited to Content Syndication, Lead generation, Marketing Automation, Email Marketing, Social and Technical Implementations.

Key Responsibilities

  • Help plan, execute, optimise and manage ABM campaigns by using data and insights to craft strategy and align stakeholders
  • Regular client and external supplier interaction and relationship building
  • Prepare campaign level reporting, document and present learnings, findings and insights
  • Collaborate with colleagues across speciality and planning crafts to deliver best-in class results on behalf of clients
  • Ensure campaigns are executed according to the brief and in a timely manner
  • Working closely with the Demand Generation Manager to share knowledge and support client growth
  • Working closely with and support junior team members to share knowledge and allow delegation of certain tasks

Desired Skills & Experience

  • Bachelor’s degree in related field or equivalent experience 
  • 1+ years of experience in prior media function 
  • Proven experience of digital marketing in a B2B environment
  • Channel experience Email Marketing & Content syndication
  • Experience managing ABM programs using marketing automation/CRM and attribution platforms
  • Demonstrated track record in creating & managing high impact, results-driven campaigns by using data and insights to craft strategy and align stakeholders
  • Ability to work cross-functionally and build deep relationships with core stakeholders and team members
  • Excellent verbal and written communication, effective time and project management skills, meticulous attention to detail with the ability to troubleshoot & problem solve, a people-first attitude, and a positive can-do mindset
  • Driven by brilliant execution and proven track record of implementing best in class marketing.
  • Metric first focussed approach to campaign development

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is $62,500 to $65,000.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Minimum Salary


Maximum Salary


Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.