General information

Agency: Initiative

Job Function: Investment

Location: New York, United States

Job Ref#: 11438

Description & Requirements

Position Summary

The Negotiator, Digital Partnerships develops, recommends, executes and evaluates digital media plans from inception to completion with oversight from a Sr. Negotiator or Partnerships Manager. The Negotiator works closely with the Manager and Sr. Negotiator to develop a plan that meets client’s budgets and objectives with clear rationale.

Key Responsibilities


  • Attend regular partners meetings, client and creative statuses and maintain on-going rapport 
  • Analyze and provide clients with research data and media/marketing information 


  • Work collaboratively with team members to develop and manage media plans for Digital (display, mobile, , social, video, search) 
  • Provide guidance to Associates 
  • Mentor and assist in the training of Associates 
  • Work closely with Strategy and Communications Design teams to ensure that overall strategy is woven into all media choices 
  • Partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency 
  • Conduct industry research using various media tools such as comScore, @Plan, eMarketer as well as general research via the web 
  • Develop the RFPs and oversee the submission process with media partners 
  • Continually vet out real-time opportunities to ensure our clients are remaining competitive 
  • Develop industry and partner POV’s with Manager’s oversight 
  • Participate in the development of KPI’s with Strategy 
  • Oversee all production timelines, creative development and creative hand-offs to ensure campaign launches on time and without issue (unless team has Project Manager scoped for business) 
  • Evaluate partner proposals, negotiate plan details and develop plan 
  • Oversee campaign implementation, optimization, and performance of campaign activities including authorizations, insertion orders (IO’s), budgets, creative, reporting and the billing and reconciliation process
  • Manage all partner specific budget allocation, optimization, media partnership programs and added value details 


  • Secure best in class marketplace pricing 
  • Foster strong relationships with media partners 
  • Knowledge of MAGNA’s investment strategies

Desired Skills & Experience

  • Bachelor’s degree in related field or equivalent experience 
  • 1+ years of experience in prior media function 
  • Experience in presenting via phone and in person with clients and brand stakeholders 
  • Experience with campaign management/ad serving technology and third party market research tools such as Double Click DART, Atlas DMT, comScore Media Metrix, Nielsen NetView, @Plan, eMarketer  
  • Strong written, verbal communication, negotiation, and presentation skills 
  • Ability to effectively multi-task multiple, competing priorities, and projects through strong time management and organization 
  • Proficient understanding of accounting principles, data analyzing, and market research 
  • Ability to work effectively cross-functionally and maintain strong professional relationships with clients and other various outside vendors 
  • Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) 
  • Focus on self-development and learning

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is $62,500 to $65,000.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Minimum Salary


Maximum Salary


Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.