General information

Agency: Initiative

Job Function: Investment

Location: New York, United States

Job Ref#: 11563

Description & Requirements

Position Summary

The Director, Video Partnerships oversees the Partnerships strategy, go to market approach and team for all National TV linear offerings as well as alternative video including in-cinema. The Director, Video Partnerships is the senior client team specialist role at Initiative, requiring a strong leader with proven experience managing multiple client teams, juggling multiple high level projects at one time, researching and justifying partner selection, and developing and negotiating multi-faceted media and marketing partnerships. Directors must think strategically and work collaboratively with other Partnerships disciplines and with client team leaders in Client Advice, Strategy, Communications Design and Analytics to create Partner recommendations that deliver on client strategic goals and business objectives.

Key Responsibilities

  • Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and take ultimate accountability for team’s day-to-day responsibilities 
  • Maintain, develop and grow relationships with appropriate client level contacts 
  • Collaboration with Strategy, Analytics and Client Advice teams to ensure alignment with and delivery against client KPI’s 
  • Oversee partnership plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in 
  • Bring forward new ideas and opportunities to move your client’s business forward 
  • Serve as TV marketplace landscape experts internally and with clients 
  • Promote an open working environment where opinions, views and ideas can be shared 
  • Oversee the development of go to market strategy, recommendations and POVs 
  • Manage the execution of all media negotiations for all National TV linear and alternative video including cinema and place-based channels   
  • Develop the staff through performance management and giving consistent feedback, while helping them work toward their professional goals 
  • Maintain and grow key marketplace relationships, including senior-level media owner and technology platform contacts 
  • Acts as lead portal for agency negotiations 
  • Partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency 
  • Oversee partnership plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in 
  • Responsible to ensure marketing direction and advertising strategy is provided, thorough and clearly understood by the entire team 
  • Arrange media days and partner briefings 
  • Provide accurate spend projections for interal reporting 
  • Identify and collaborate with media partners to develop promotional and other amplification opportunities to enhance each investment 
  • Identify and present new and emerging partners and opportunities in the marketplace 
  • Develop planning costs including Upfront projections, Scatter inflation 
  • Support and facilitate all Initiative and IPG MB new business, revenue and industry initiatives 
  • Facilitate organic growth opportunities with current clients not only for Initiative, but across IPG MB 
  • Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business 
  • Support MAGNA aggregate negotiations across all Digital media channel 
New Business 
  • Participate in new business development and presentations 
  • Prepare RFP responses 
  • Develop costs for pricing exercise

Desired Skills & Experience

  • 8+ years of buying network, cable and syndication with Initiative or another Media company or experience within the Media Industry 
  • 4+ years successful management of a staff 
  • Proven superior customer service skills 
  • Demonstrated and proven leadership in Network and the Media business 
  • Proven ability to approach obstacles with creativity and resolve 
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors 
  • Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition 
  • Able to successfully manage multiple full service accounts 
  • Fluent in mathematical concepts with an ability to translate data into well-articulated ideas 
  • Complete knowledge of all media types 
  • Strong organizational, interpersonal, and managerial skills 
  • Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure 
  • Demonstrated critical thinking and problem-solving abilities 
  • Superior analytical abilities and quantitative skills, including math proficiency 
  • Ability to effectively utilize media research and reporting resources 

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.