General information

Agency: Initiative

Job Function: Client Services

Location: Los Angeles, United States

Job Ref#: 11576

Description & Requirements

Position Summary

Client advice & management (CAM) acts as the voice of the client within the agency, ensuring their requirements and business needs inform the work and that it is delivered to the highest possible standard.

CAM performs a dual role as both business partner to the client and internal leader to brief, inspire, motivate and drive our teams to deliver the highest quality integrated solutions across a full spectrum of communication disciplines.

CAM is responsible for regularly identifying unmet client needs and challenges, for bringing forth specialised services and solutions to meet those needs. Importantly, Client Advice must also ensure that reasonable, achievable and business appropriate KPI’s are in place to ensure a positive and mutually beneficial relationship between agency and client.

Key Responsibilities



Media planning knowledge to coordinate central teams to plan and buy media for globally run activity.Ability to put together measurement guides for markets (focused on digital) as well as setting clear KPIs and goals for briefs to markets.Be the escalation point for AdOps/trafficking issues.Responsible for leading internal and external status’ with clients and/or local markets.Responsible for developing key client presentations, including global campaign reports, competitive reviews, trends reports, Quarterly Business Reviews at a global level and present the findings confidently to clients.Oversight and understanding of all activations/campaigns taking place in relation to the accounts.Managing and tracking budget trackers, billing for the clients – working in close collaboration with the finance team. Independently deliver financial stewardship for the account, including budget reporting, budget management, booking authorisation and billing process needs are met in a timely an accurate fashion.Responsible for the day to day operations and project delivery on the account, and support the CAM Director in delivering account stewardship to agency regional teams and clients.Manage a network of local markets. This includes building strong working relationships with market CAM leaders, providing support and guidance for local teams, briefing client requests to the network and successful steering of such requests as well as supporting the rollout of global strategies.Work closely with other departments, especially comms design, strategy and CIA, and support the creation of multi-market strategies and plans by ensuring the client’s brief, priorities, business and marketing targets and other mandatories underpin the work.Develop a strong understanding of the clients’ business, industry, competitors, priorities and marketing and business ambitions and apply this knowledge in both client interactions as well as while leading the response to client briefs with internal stakeholders.Manage client briefing process and ensure that critical thinking is applied in all work and deliverables developed for the client.Develop robust project timing plans and ensure their implementation for the timely delivery of projects.Organise client meetings including managing of internal and external participants.Independently organise and run providing regular update/status meetings with clients and other agency stakeholders and proactively.Provide analytical support to client team through gathering and evaluation of market media responses, analysing category, media and market trends and proactively identify opportunities to evolve the marketing communication approach.Build strong working relationships with day to day clients, partner agencies and key CAM counterparts in local market agency teams and ensure regular alignment about client projects and priorities.Work closely with the Associate Director/Director, CAM and Director, Operations to ensure processes and established operational excellence frameworks are deployed in day to day delivery.Support the Director / Associate Director, CAM in identifying potential areas of underperformance in local markets and support the development and implementation of action plans.Handle, with support from the Director / Associate Director, CAM, the line management of junior team members (Executive level)

Desired Skills & Experience

  • Planning & Buying experience across digital channels (programmatic, social, search first)
  • Strong experience with MS Office tools, especially PowerPoint (presentation design) and Microsoft Excel (Pivot tables, formulas, formatting).
  • Experience client facing.
  • Strong understanding of key media concepts and terminology for all channels (offline and online media, including social media and programmatic) and ability to apply this knowledge in developing and evaluating media responses.
  • Hands on media planning and buying experience in a local market preferred.
  • Experience in a global role and market co-ordination, or alternative transferrable experience.
  • Excellent time management and organisation skills, with the ability to track multiple timelines in sometimes high-pressure situations.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.

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