General information

Agency: Initiative

Job Function: Operations

Location: New York, United States

Job Ref#: 11568

Description & Requirements

Position Summary

We are currently looking for someone to join the Initiative team and be responsible for all media and data processes as required by the client across all media channels. The ideal candidate will be someone who has experience in Media planning & Ad Operations, works well in a fast paced dynamic environment and understands the sense of urgency and attention to detail inherent in delivering successful media campaigns, as well as the delivery of cleansed, harmonized, and accurate data for our client.
 
This is a pivotal role within our rapidly growing team of experienced specialists and must support the team to ensure:
  • Translate Measurement frameworks into KPI’s
  • Create media activation best practices and documentation
  • Roll out of any new processes created by the central team or for new tools adopted
  • Finding solutions for non-compliance and updating processes to drive further adoption
  • Consistent set up across measurement tools used across all media channels
  • Be responsible for the data sources and quality of data reported
  • QA and governance of naming conventions across all channels as well as adhering to the clients master data policies
  • Troubleshooting with ad-tech providers as and when required

Key Responsibilities

  • Understand client requirements and KPI’s for optimum campaign implementation and mar-tech recommendation
  • Be responsible for conversion and remarketing points on site and the accurate tracking for it
  • Create documentation on
    • Client requirements
    • Templates
    • Checklists
  • Quarterly data checks across all measurement tools to ensure there are no discrepancies
  • Live reports for all new campaigns
  • Operations strategy – tagging, dynamic creative (ACE), ad-tech tools recommendation
  • Close partnerships with the technology partners and have an up-to date understanding of their offerings
  • Drive change management with the local teams to break down the barriers of entry
  • Conflict resolution with support of the leadership
  • Expectation and relationship management with all stakeholders
  • Manage workflow between all stakeholders
  • Coordinate and ensure standardised set up across all media channels
  • Ensure standard of knowledge across all tools and platforms used is consistent across the teams
  • Identify opportunities to create efficiencies between all teams and evolve internal processes to enable dynamic and agile delivery of campaigns
  • Identify opportunities to implement new tools to create cutting edge solutions

Desired Skills & Experience

  • 4+ years’ experience with digital operations processes
  • Managed a team of 5 + strength
  • Project Management is key
  • Excellent quantitative and analytical skills with the ability to draw conclusions based on data
  • Ability to investigate, analyse and solve problems as well as clearly communicate results
  • Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
  • Strong attention to detail, well organised and possesses the ability to prioritise multiple tasks under pressure
  • Strong Excel proficiency is required
  • Knowledge of media tools (Doubleclick, Nielsen, Comscore, Lumina, Integral ad science) is essential
  • Excellent project management and time management skills
  • Ability to work collaboratively as part of a cross-functional team
  • Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
  • Be a highly motivated team player

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.