General information

Agency: Reprise

Job Function: Paid Search

Location: London, United Kingdom

Job Ref#: 6928

Description & Requirements

Position Summary

The Account Manager is responsible for leading and managing agency resources to the delivery of high-quality service and digital solutions so that all client needs are met on time, to budget and to the highest standards of service. Reporting into the Account Director, you will be responsible for both the strategic development of your client’s accounts and organization of your team. You will work with two Account Executives, and be responsible for organizing their workload, overseeing the quality of their work and training needs.

Key Responsibilities

Strategic Search Engine Marketing
  • Establish an understanding of all areas of Reprise Digital’s expertise and the products/services we can provide to your clients
  • Contribute in developing new products and ways of working that improve SEM results 
  • Develop an understanding of the various digital media channels (Display, eRetail, Social media) and the role of PPC/SEM
  • Help to educate the clients on PPC/SEM and eComm strategies and tactics; engage clients in the world of digital communications by demonstrating its direct response, creative and brand building abilities
  • Participate in and learn about social marketing and the impact for our clients
  • Keep up to date with and lead the testing of new SEM products, including advanced features and beta trials for Google Ads, SA360 Amazon, and Nectar 360.
 Leadership & Management
  • Lead the day-to-day client relationship, campaign or project development and execution
  • Ensure that all client campaigns follow the internal Search process
  • Provide consistent and effective support to Account Directors / Senior Account Managers and Business Performance Director
  • Prepare and lead performance review presentations
  • Lead development of regular results analysis & reporting, recommendations and presentations
  • Lead meetings and discussions and ensure accurate contact reports are issued within 24 hours
Excellence in Client Service 
  • Work to understand your client’s pressures and internal demands to ensure Reprise Media provides the right response at the right time in the right manner
  • Build an understanding of the client’s business and digital marketing objectives, and develop strategies to help meet those objectives
  • Effectively set and manage client expectations
  • Understand individual client needs (on specific projects and beyond) so you can help them be successful in their roles, and to their bosses; ensure clients have the necessary information and materials they need to do their jobs well
  • Ensure all media schedules, forecasts and recommendations are fit for client and it’s easy for the client to access
  • Provide counsel to client’s marketing issues and opportunities, engaging Account Director as appropriate
  • Monitor trade press relating to your client’s business
  • Monitor your client’s competitors and their activity
People Management
  • Actively nurture the goal of making Reprise Media an enjoyable place for staff to work and for clients to engage with
  • Develop the skills and knowledge of the Account Analyst through mentoring, supervision and providing feedback on performance 
  • Delegate the appropriate tasks and the appropriate amount of tasks to ensure an acceptable workload
  • Keep Business Performance Director informed of Account Analyst  development and performance
  • Identify opportunities for Account Analyst to take ownership of tasks or projects to develop and grow

Desired Skills & Experience

  • Needs to have search marketing experience, responsible for planning and managing campaigns across Google Ads and Microsoft Advertising (Bing)
  • Experience managing large budgets and delivering strong results for large brands across multiple markets and product types
  • Have driven e-commerce performance using third party bid-management tools eg. Marin, Kenshoo and SA360
  • Experience managing PPC campaigns across multi-account MCCs
  • Be a trusted, knowledgeable source of information and developments in search marketing
  • Communicate effectively at all levels, both up and down
  • Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships
  • Strong commercial skills 
  • Able to work in high pressure environment and resolve client issues
  • Analytical, yet operate strategically, with understanding of the ‘big picture’ 
  • Hands-on’ approach to operations: Plans, assigns and directs work, time, material, people
  • Attention to detail
  • Work with an attitude of ‘it’s up to me to make it happen’

About Us

As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey. We do this by unifying our craft experts which include search, social media, SEO, eCommerce, content creation and strategy under a single operating system.

Our expert team of specialists delivers integrated initiatives that help the world’s leading brands connect to the people who drive their business forward – efficiently and effectively. Reprise is headquartered in New York with over 60 offices around the world and works with brands like Johnson & Johnson, Coca-Cola, Amazon, American Express, Lego & more.