General information

Agency: Reprise

Job Function: Paid Search

Location: London, United Kingdom

Job Ref#: 12468

Description & Requirements

Position Summary

NIKE Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories. 
Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond. 
Nike's mission is to bring inspiration and innovation to every athlete* in the world, a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications. 
Initiative is Nike's and Jordan brands' newly-appointed media agency of record for EMEA, responsible for strategy, integrated media planning and activation, measurement, and data & technology services across 34 countries.  Reprise partners with Initiative to create best-in-class solutions for Nike.
Partnering with Nike is an extraordinary opportunity requiring extraordinary talent. Our vision is to build the best-integrated team connecting brand and performance to deliver best-in-class outcomes. The Nike Initiative EMEA team will be a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. With the chance to grow and do great work, people all over the region will see, admire, and respond to it. 
*If you have a body, you are an athlete. 

Key Responsibilities

This senior role is a fantastic opportunity to lead search strategy and activation for one of the world’s biggest and most exciting brands. As Group Account Director for Paid Search, you will provide strategic direction and oversight across all significant search channels to drive eCommerce growth through Nike’s retail site and app. You will also form a senior partnership with your client at a strategic level to ensure both strong relationships, account development and high performance. Within the agency, this requires the management of team resources to ensure the delivery of digital solutions, so that the clients' needs are met on time, within budget, and with the highest service standards. You will also oversee the quality of your team’s work, career development and training needs.
  • Develop solid relationships and partner with the Nike Search team and senior agency stakeholders.
  • Collaborate with the Nike team on achieving commercial goals and increasing efficiency from Paid Search campaigns.
  • Design and deliver innovative and ambitious commercial solutions within Search.
  • Lead the delivery of Paid Search and eCommerce services in your team, ensuring a high quality of work that adheres to best practices and meets client expectations.
  • Manage your direct reports, including their development and training needs.
  • Empower the team to deliver the business, best practices and innovation in collaboration with the Nike Search team.
  • Lead and build critical essential client communications and deliverables, e.g.QBRs, campaign reviews and meetings.
  • Align strategy and ensure client needs are met with other teams across Reprise, including other channels, new business and client services.
  • Develop imaginative, innovative and practical ideas and process improvements.
  • Contribute your ideas and opinions on your client’s business, how we work, and the industry we’re in; establish a presence in the agency.
  • Be a trusted, knowledgeable source of information and developments in search marketing by sharing knowledge, new platforms and industry developments.

Desired Skills & Experience

  • In-depth Paid Search experience with experience in Paid Search, including management of a large retail brand. 
  • A proven track record of implementing innovative marketing and data-informed strategies.
  • Strong team management skills, ideally a medium-sized team (8+ team members).
  • Excellent leadership skills that are applicable across the internal Paid Search, client and agency partners.
  • Experience managing Paid Search campaigns across multi-account MCCs in Google, Bing and Yandex, preferably across multiple markets.
  • Managed large budgets ($10M+) and delivered high performance for big brands.
  • Deep knowledge and experience in eCommerce platforms(Google Shopping, Merchant Centre, Feed management platforms).
  • Be a trusted, knowledgeable source of information and developments in search marketing, with thought leadership and innovation in Search for retail and business.
  • Convincingly communicate effectively at all levels, both up and down, with internal and external stakeholders.
  • Strong client-facing skills: understanding client needs, maintaining relationships, and building partnerships.
  • Take responsibility for accounts from top to bottom: performance, people, product and processes.
  • Able to work in a high-pressure environment and resolve client issues.
  • Excellent excel and data management skills.
  • Competent and keen presenter with strong PowerPoint / Keynote skills.
  • ‘Hands-on’ approach to operations: Plans, assigns and directs work, time, material, and people.

About Us

As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey. We do this by unifying our craft experts which include search, social media, SEO, eCommerce, content creation and strategy under a single operating system.

Our expert team of specialists delivers integrated initiatives that help the world’s leading brands connect to the people who drive their business forward – efficiently and effectively. Reprise is headquartered in New York with over 60 offices around the world and works with brands like Johnson & Johnson, Coca-Cola, Amazon, American Express, Lego & more.

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

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