General information

Agency: UM

Job Function: Strategy

Location: New York, United States

Job Ref#: 11224

Description & Requirements

Position Summary

The strategy team at UM is responsible for unearthing consumer insights and behaviors to define and optimize the target audience and drive business goals for our clients. Both strategic planning and analytics are key dimensions to our work. We identify unique connection opportunities based on audience emotions and behaviors through the use of proprietary research and data and translate them into actionable insights for media, content and social marketing. 
In general, to succeed in Strategy, candidates must demonstrate a strong work ethic, exceptional analytical skills, and a knack for converting insights into creative, actionable recommendations for our clients. We are fiercely committed to delivering high-quality analysis, in a structured, thoughtful presentation, with strict attention to deadlines and deliverables. An ability to communicate effectively and efficiently in both written and oral form and build trusted internal and external relationships are also key. Backgrounds in agency and consulting organizations are desired, as skills in analyzing and presenting information are honed. 
This position is suited to a strategist with 6-8 years’ experience working in a similar agency environment or in a management-consulting firm. The Partner will be responsible for the day-to-day management and execution of projects/assignment.

Key Responsibilities

Essential Functions:
  • Work closely with cross-functional agency team to drive strategic thinking 
  • Utilize a variety of data sources available to us (e.g., DMP, Acxiom) to identify high value audience 
  • Telling data-driven stories and using data + performance metrics to build strategies + client solutions 
  • Formulate target audience recommendations and communication strategies that help prioritize our media investment and partnerships
  • Design and conduct primary quantitative and qualitative research, generating audience insights to inform strategic recommendations and tactical execution
  • Mapping and creating custom journeys and building strategies + solutions across customer journeys 
  • Facilitate audience workshops and provide inputs into media and tactical planning
  • Manage analysts on project work and support their career development
  • Develop relationships with clients as a strategic thought partner
  • Manage internal relationships with other departments, identifying opportunities for efficiencies in working relationships and cross-departmental processes and hand-offs (e.g. Client Lead, Research, Media Planning, Digital, Programmatic)

Desired Skills & Experience

  • Strong analytical/logical thinking
  • Ability to synthesize data/research into concise action-oriented strategies 
  • Great presentation and communication skills
  • Quantitative and qualitative research skills
  • Client relationship development and management
  • Deep understanding not only of how to build audiences but also a more broad understanding of different audience solutions – from building custom solutions to the different types of off the shelf solutions available
  • Deep understanding of data solutions (1st, 2nd and 3rd party) – how to access, use and activate
  • Understanding of the Digital marketing technologies, including adtech and martech solutions
  • Bachelor’s degree and MBA preferable
  • Background in strategy and/or consulting in digital or database marketing
  • Demonstrated project management experience; either managing small project or small team within larger project or experience in managing deliverables/ project timeline
  • Experience working with large, complex data, including audience data from DMP, Acxiom, etc. 
  • Experience working with global teams at large Fortune 2000 companies
  • Familiarity with different media and digital channels (e.g., TV, web, mobile, CRM, social media, search)
  • Familiarity with multi-channel measurement and attribution solutions
  • Collaborating within an agency and with extended marketing council of agencies

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is $100,000 to $120,000.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

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Maximum Salary


Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

About Us

A full-service media agency, UM strives to Futureproof our clients’ businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM’s global headquarters are in New York, with seven additional US offices in Birmingham, Chicago, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn’t be possible without our Better People.

UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:

Courage: Our courage to take risks drives our ability to set new industry standards.

Curiosity: Our relentless curiosity drives relentless innovation.

Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.

Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.

Caring: We care about being a diverse agency where everyone feels motivated and supported.

Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.

As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Rocket Mortgage.