General information

Agency: UM

Job Function: Planning

Location: Melbourne, Australia

Job Ref#: 10620

Description & Requirements

Position Summary

As a Planning Director you are responsible for overseeing the planning craft and implementation recommendations. Working closely with the planning and trading teams in identifying and planning the optimal connections solutions to deliver on client business outcomes across all channels (paid, owned, earned, and shared)


Key Responsibilities

  • Drive all Planning division members in your team to develop a curious and rigorous approach to OES&P media in collaboration with Integrated Planning and Trading, Paid media includes both offline and online.
  • Ensure joined up delivery and solutions for cross channel planning, seamless digital and offline integrations.
  • Work with Strategy and Integrated Planning to define the role for media and how the campaign/ client should act in market
  • Define measurement framework for success linking to business outcomes for clients
  • Own the collaborative & efficient workflow across multiple stakeholders (Trading Hubs, SBU’s & External).
  • Encourage and contribute to a positive and motivating work environment for the team.
  • On request contribute to new business activities of the agency (pitch).
  • Co-support the Group Directors in all Partnership Planning division PDP’s within your team to ensure performance goals are being met and opportunities for growth exist within the team.
  • Support UM Strategy to discover media and advertising & consumer trends across various connections points (both on and offline).
  • Lead the team to identify media connections solutions.
  • Collaborate with Integrated Planning to pull together the details on the Connections Blueprint and ensure that the correct tools and processes are followed to reinforce the connections solution.
  • Collaborate with Integrated Planning on the construction of the eco-system and the role for media within it
  • Collaborate with Integrated Planning and the Trading team on media briefing and evaluation of proposals
  • After client sign-off lead the briefing of Partnership Trading team with clearly defined objectives for implementation
  • Manage the Planning team and collaborate with Trading hubs to deliver the campaign and continue to optimise campaign performance throughout campaign period.
  • Lead the education & presenting to clients on all marketplace trends & ability to translate market trends into actionable insights relevant to client/category (collaborating with Trading Hubs)
  • In collaboration with Client leads and Integrated Planning present the Connections Blueprint to client.
  • Leading across all core partnership / planning tools / systems.

Desired Skills & Experience

  • You drive the team on best practice planning through full eco-system solutions and explore non-traditional partnership opportunities alongside integrated planning while collaborating with UM craft specialities (BAE, strategy, BUs and connections studios) to deliver on joined up thinking.
  • You are passionate about the future of our industry and drive change/ what is next for our clients and our approaches.
  • You have 8+ years’ experience within the industry and you have a fundamental and robust knowledge of the Australian media landscape across multiple categories.
  • You are responsible for the output and development of the Planning Managers, and work collaboratively with the Client leads and the trading team
  • You have strong media relationships but what your silver bullet is the ability to identify opportunities for your clients that go beyond the spot and dots brief. You are a true business partner.
  • You are looked up to by all in your planning team and you demonstrate UM behaviours through your personal actions and serve as a good role model

About Us

A full-service media agency, UM strives to Futureproof our clients’ businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM’s global headquarters are in New York, with six additional US offices in Birmingham, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn’t be possible without our Better People.

UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:

Courage: Our courage to take risks drives our ability to set new industry standards.

Curiosity: Our relentless curiosity drives relentless innovation.

Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.

Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.

Caring: We care about being a diverse agency where everyone feels motivated and supported.

Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.

As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Quicken Loans.