Agency: Reprise
Function: Ad Operations
Location: Kuala Lumpur, Malaysia
Job Ref#: 14231
Description & Requirements
Position Summary
You will be working with multiple members of the team, helping to deliver best-in-class performance results for our clients, across a multitude of channels and partners so flexibility in thinking and coordination of deadlines is key for the role.
Full training of channels and tools will be provided, we are more interested in a can-do attitude than having all the skills, also we are looking for proactive and opinionated people to join our team who are somewhat independent. Position will be operationally reporting to Initiative while directly reporting to Reprise.
Key Responsibilities
Strategy:
Responsible for the strategic direction of various performance marketing channels. This includes:
• Setting up, managing, and optimizing campaigns across platforms like - SEM, Social, Display, Content discovery platforms, etc.
• Equip junior team member working on the business to collaborate with respective media planners and ensure successful delivery of the performance strategy
• Able to support in distilling client needs (stated and implicit) and tailor performance solutions accordingly. Support processes for efficiency and effectiveness when working with agency teamsTweak strategies by evaluating the Key Performance Indicators (KPIs) of all existing performance marketing channels to determine and make necessary adjustments to optimize marketing effectiveness.
• Use multi-touch attribution to track touchpoints across the funnel, which will help maximize campaign effectiveness.
• Leverage customer insights to better segment, target and reach potential customers
• Explore new marketing opportunities across platforms, devices, formats, etc
• Own brand plans, QBRs (quarterly business reviews), monitor key campaign performance strategy personally and work on BAU campaign strategy with the support of the team
Analytics: Strong analytical skills and a data-driven approach to problem-solving is a must for this role. Needs to adopt a methodical approach while analyzing statistics and should be able to glean insights to make campaign recommendations.
Proficient in the following platforms:
• Google Analytics
• Facebook Ads Manager
• Google Ads
• Google Tag Manager
• Facebook Business Manager
• Shopee
• Lazada
Decision-Making:
• She/ he should be resourceful and demonstrate a thorough understanding of key performance metrics on various channels.
• Scope out and identify new platforms, tools and systems to improve performance
• Identify pain points to creatively improve non-performing areas
Client Servicing:
She/ He will work closely (day-to-day basis) with the Client marketing team, Internal Media Planning Team and Performance Marketing Team to drive operational excellence. The role will be supporting the team for anything related to performance marketing strategy, innovations, telco category analysis, etc
Any additional ad-hoc tasks as assigned by superior.
Desired Skills & Experience
• Bachelor's degree in Marketing or a related field
• At least five years or more of digital marketing experience. Strong emphasis and prior success in paid digital marketing and analytics
• Fluent in written and conversational English
• Excellent written and verbal communication skills
About Us
We are Reprise. We are the world’s largest performance marketing network, with over 3,000 experts in 68 offices in 48 markets. We offer a complete suite of crafts designed to deliver customer-centric performance marketing. As with all of Mediabrands, at our core is our belief in an inclusive culture where our diversity of thought is born out of a passion for creativity, a belief in our craft and strong desire to have FUN!