General information

Agency: Stickyeyes

Job Function: Strategy

Location: Leeds, United Kingdom

Job Ref#: 6873

Description & Requirements

Position Summary

Stickyeyes is growing and evolving around our world-class Digital Media, Content, and Experience capabilities for the customer journeys of today and beyond – to be the global leader in performance marketing.

We are looking for a strategic lead to join our UK team and work on both a portfolio of clients and new business pitches. Championing the integration of our individual craft / channel expertise into holistic performance strategies working across our tools, technology and products.

In this senior role, you’ll work closely with agency leadership, client and craft leads, with our partner agencies and our enviable client roster.

Key Responsibilities

R&R
  • Lead performance strategy with client and craft leads for a portfolio of our clients
  • Drive integration into seamless solutions across experience, media, content, data & tech teams. Use our proprietary tools, best in class 3rd party platforms and our global operating system, FLOW to influence those journeys and the digital triggers and signals within them.
  • Lead pitch responses alongside business and craft leadership
The Craft
  • Brief and interrogate Media, Experience and Content auditing and refine into holistic performance strategic direction across client briefs
  • Lead the insight process with our insights, analytics and craft teams
  • Define HVA and Audiences, profiles and segmentation for use across performance media channels
  • Develop performance and precision strategies that contribute to wider media comms strategies and define the plan for ongoing test and learn, measurement and optimisation
The team
  • Work alongside a team of strategy talent from the business
  • Help to grow our Strategy function along with our EMEA and Global strategy community.
  • And you’ll get to do it with some of the best performance and digital minds in the business across our three UK offices and the wider IPG Mediabrands UK&I network. Alongside our integrated agency partners, we work with some of the world’s best loved and biggest brands.

Desired Skills & Experience

  • 5+ years’ experience in strategy, or combined experience of working in senior positions in a range of disciplines in an agency or client environment with a focus on digital performance. Overseeing and leading different types of strategic talent and craft specialists designing and presenting strategic solutions to internal teams, clients and prospects
  • Experience leading strategic responses at pitch,
  • A deep understanding strategic planning processes and experience identifying, designing and executing the right omni-channel marketing experience, along the consumers path to purchase.
  • Business and commercial acumen. Able to understand our clients’ industry verticals, business models and the role and impact of performance marketing in driving business impact short and long term.
  • Experience in applying data analytics to identify value audiences or to fuel and orchestrate personalized marketing experience through paid, owned and earned digital experiences
  • Highly organized, with the ability to self-manage multiple projects and deadlines
  • Ability to prioritize, manage multiple projects simultaneously, incorporating feedback from various stakeholders and agency partners
  • Strong communication and presentation skills with the ability to communicate complex strategies into digestible content

About Us

All good agencies need good people. We’ve got more than 200 of them.

We come from around the world, come from a many different backgrounds and speak many languages (more than 20 between us) and we’re backed up by 54,000 like-minded colleagues around the world in the Interpublic Group.

But we all share in one thing – a passion for what we do and doing it together.

It means that we can tackle challenges together, collaborate together and deliver solutions together. It means that we stick together to challenge convention, doing the right thing on issues such as diversity, mental health and supporting our people. It means that we help each other to be the best that we can be.

That makes us a better agency and means that our clients get the best from us.