General information

Agency: UM

Job Function: Planning

Location: Sydney, Australia

Job Ref#: 6920

Description & Requirements

Position Summary

You’ll be working across three of the most collaborative clients at UM; where the agency team are an extension of the clients business; working together building both brand and performance campaigns to deliver against client KPI’s. The clients are digitally pioneering with their 1st party data approach, usage of sophisticated technology solutions and focus on measurement, to provide best-in-market advertising solutions.


The Planning Director role will be responsible for the development and growth of 6 Senior Planning Managers and Planning Managers. The role is responsible for leading the UM planning product across paid and non-paid channels ensuring required deliverables are achieved, working closely with strategy, trading and the performance team to ensure we’re hitting client outcomes.

Key Responsibilities

  • Drive all Planning division members to develop a curious and rigorous approach to owned and earned opportunities.
  • Own the collaborative workflow across multiple stakeholders (internal and external). Work with other UM SBUs (Strategy, Integrated Planning, Client Advice and Trading) to help deliver the best outcome for our client KPIs.
  • Encourage and contribute to a positive working environment within team.
  • New business pitches on request.
  • Co-support the Group Directors to ensure performance goals are met and opportunities for growth exist within the team.
  • Collaborate with Strategy and Integrated Planning to ensure big ideas are translated to actionable channels across client briefs
  • Manage a diverse Planning team and collaborate with Trading hubs to deliver on campaign and help deliver on client business outcomes.
  • Lead education pieces with clients - all marketplace trends across multiple categories and how this may be relevant to their business.
  • Leading all core partnership and planning tools and systems.

Desired Skills & Experience

  • Extensive stakeholder management- ensuring you're able to identify OESP opportunities and collaborate with UM craft specialities (BAE, strategy, Integrated Planning, Studios) to deliver on joined up thinking.
  • Passionate about media - you're excited about the future of the industry and have a fundamental and robust knowledge of the AU and NZ media landscape across multiple categories. You are also up to date with the latest media trends and how it impacts UM.
  • Management skills - you will be responsible for the output and development of 5-6 Senior Planning Managers and work closely with the Client leads and the trading teams.
  • Strong media relationships - you are a true business partner and go beyond the spots and dots brief.
  • Leadership - you are looked up to by all the Planning team and you demonstrate UM behaviours (goodness, pioneering and veracity).
  • Innovation – you know how to drive innovation and first to market opportunities for your clients.

About Us

A full-service media agency, UM strives to Futureproof our clients’ businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM’s global headquarters are in New York, with six additional US offices in Birmingham, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn’t be possible without our Better People.

UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:

Courage: Our courage to take risks drives our ability to set new industry standards.

Curiosity: Our relentless curiosity drives relentless innovation.

Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.

Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.

Caring: We care about being a diverse agency where everyone feels motivated and supported.

Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.

As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Quicken Loans.