General information

Agency: Initiative

Job Function: Client Services

Location: Singapore, Singapore

Job Ref#: 12867

Description & Requirements

Position Summary

You have a passion for ideas, technology and an innate and bravery to experiment with new solutions to uplift campaign effectiveness. The focus for this role is on the account management, implementation, development and management of overall media plans, measurement plans and test-and-learns that serve as local and regional best practice across Singapore and APAC. 
With support and clear direction from the Account Lead, Digital Lead and Strategy Lead you practically take the strategic design imperatives and communications idea to deploy a variety of data and intelligence to identify appropriate media solutions. 
Supporting the planning and operational needs across the team,

Key Responsibilities

Client and Product 
  • Support with client relationships. - media recommendation, flawless implementation, and post buy reporting 
  • Collaborate with the broader team to produce best-in-class implementation frameworks for both long-term growth and short term campaign objectives, simplifying complexity into succinct guardrails and guidelines.
  • understand digital landscape and seek out unique media opportunities for clients before or once they are released to market
  • Collaborate with creative agencies and Mediabrands Special Business Units to deliver a seamless product for the client
  • Collaborating with the broader team, turbocharge media planning, and  digital best practices and drive OESP integration, designing and overseeing sprints that enable quick test and learns. 
  • Adherence to agency process / engage the right people at the right time – supply clear implementation briefs to the implementation team and offer support during the implementation process
  • Advocate business priorities and gatekeep consistent delivery among local teams across the agency, from annual planning outputs to campaign implementation recommendations and after action reports
  • 40% Client 
  • 60% Internal
Key Performance Indicators (KPI’s): 
  • Client Work
    • Building trust and credibility with clients and other external parties 
    • Excellent quality of campaign planning and implementation across clients 
    • Client feedback and satisfaction 
  • Internal
    • Team collaboration 
    • Reliable team player

Desired Skills & Experience

  • Bachelor’s degree in related field or equivalent work experience
  • 2+ years in media or similar agency role  
  • Possess strong working experience in media planning, strategy, implementation, trading and buying process, with solid understanding in creating and optimizing of audiences across paid and owned media 
  • Great operational and organizational skills
  • Project management skills 

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.