General information

Agency: Reprise

Function: Paid Search

Location: Toronto, Canada

Job Ref#: 15530

Description & Requirements

Position Summary

The role of the Associate Director is responsible for leading a team in developing and executing innovative digital media plans. This role includes the development of strong teams and successful client relationships. This individual will serve as a team lead for the execution of world-class digital campaigns.

Key Responsibilities

  • High level participant in strategic media planning and execution, with ability to lead digital media efforts within a cross-channel integrated media plan. 
  • Manage and lead a team of employees. 
  • Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development. 
  • Interview and participate in hiring decision of employees if/when required. 
  • Serves as a resource for their team, to provide advice and counsel. 
  • Expert in the client’s business and builds trusted partnerships with all levels of client teams. 
  • Proven expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy; ability to evaluate and integrate new tools independently into our product suite. 
  • Ensures best practices and processes are applied across account responsibilities. 
  • Works with partners (Google, Microsoft, 3rd party vendors) to ensure clients receive innovative and first-to-market solutions. 
  • Present strategies/plans through to the client. 
  • Proactively seeks out and studies information to remain current on digital media trends. 
  • Recognizes and acts on opportunities to develop business with clients. 
  • Demonstrate thought-leadership both internally and externally. 
  • Proactively and independently prepare media POVs. 
  • Develop agency partners’ process and workflow to ensure a collaborative and efficient working relationship (process, timelines, trafficking documents, budgets). 
  • Sell through innovative solutions and ad formats to test new technology and keep clients business moving forward and staying ahead of the curve. 
  • Staying up-to-date with new developments in the digital landscape and educate teams and clients as required. 
  • Accountable for the achievement of goals and KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns. 
  • Understand marketing and communications process, and execute streamlined processes across clients, media partners, and other agencies.

Desired Skills & Experience

  • Post-Secondary education or equivalent professional experience – University/College degree in advertising/marketing preferred. 
  • Minimum of six (6) years’ experience digital media. 
  • Full understanding of the roles of various digital channels. 
  • Strong understanding of trafficking and website tagging processes. 
  • Proficient with media platforms (e.g. Google Ads, Microsoft Ads, etc.). 
  • Ability to develop positive on-going business relationships with a focus on client service. 
  • Ability to build strong internal and external relationships and partnerships. 
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources to digital media buying. 
  • Strong understanding of cross channel planning, demonstrate strong coordination of digital and offline media efforts. 
  • Extensive experience in creating decks and presenting to clients. 
  • Proficient in data analysis, emerging media and technology. 
  • Strong negotiation and presentation skills. Strong learning agility, with a passion for continuous development. 
  • Excellent communication skills (both written and verbal). 
  • Highly developed organizational skills with a strong attention to detail and accuracy. 
  • Ability to work well and multi-task. 
  • Ability to work collaboratively as well as independently. 
  • Ability to investigate, analyze & solve problems, and clearly communicate results. 
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint). 
  • Experience in Finance an asset.

Employment Transparency

IPG Mediabrands is an equal opportunity employer. We welcome and encourage applications from all interested parties, regardless of their preferred official language. Accommodations are available, upon request, for individuals with disabilities or medical needs at any stage of the recruitment process. We thank all applicants for their interest in IPG Mediabrands. However, only those candidates selected for an interview will be contacted.

About Us

As the global performance marketing agency of Mediabrands, Reprise is obsessed with Customer Flow – the continuous movement of people along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey. We do this by unifying our digital craft experts which include search, social media, SEO, eCommerce, content creation and strategy under a single operating system. Our expert team of specialists deliver integrated initiatives that help the world’s leading brands connect to the people who drive their business forward – efficiently and effectively. Reprise is headquartered in New York with over 3,000 experts in 68 offices in 45 markets.