General information

Agency: Magna

Job Function: Research

Location: San Francisco, United States

Job Ref#: 7722

Description & Requirements

Position Summary

MAGNA Media Trials is a unit within Mediabrands that is focused on custom research to address cutting-edge questions in the advertising industry.  The Media Trials team follows the scientific method to craft rigorous experiments that explore new and emerging products, techniques, strategies, and ideas.  If the software or hardware technology we need to conduct an experiment doesn't exist, we build it.  We employ advanced analytics to understand our data and tell compelling stories that are published for the benefit of our clients and the industry at large.  Peruse our published work at

As Research Analyst on the team, you will plan and assist with custom research projects from beginning to end. Projects will include building timelines, managing clients, partnering closely with the engineering team, and turning data into impactful insights through storytelling. In the end, you will collaborate closely with the marketing team to ensure research is effectively shared internally and externally.

“It is exciting to come to work because every day is different. Working on a small team, you get to touch all aspects of our work. From crafting research methodologies to analyzing results to telling compelling stories with data, it is exciting to manage and execute Media Trials. Early on in my career, not only have I built up a diverse portfolio of skills but my work also has visibility across IPG, with Fortune 500 clients, and throughout the advertising ecosystem. I love my job because it is a fun mix of science, creativity, and innovation.”

– Media Trials Team Member, Senior Research Manager

Key Responsibilities

·       Contribute to the development and design of thought leadership research projects

·       Develop and program custom consumer surveys

·       Manage survey recruitment for a range of custom projects (panel, email-based, web intercept, etc.)

·       Build solid analysis plans for each project

·       Analyze/compile qualitative consumer insights

·       Clean and weight data as needed

·       Conduct rigorous quantitative analysis in ad effectiveness tests

·       Use data to develop clear and meaningful stories with actionable insights

·       Physically set up, monitor & report on in-house experiments

·       Calibrate eye-tracking machines and occasionally film participants

Desired Skills & Experience

·       Bachelor’s degree

·       Minimum of 2 years research experience

·       Strong experimental science background

·       Strong analytical thinker

·       Excellent communication skills – both written & verbal

·       Proven ability to develop and maintain high level professional relationships with senior level clients, colleagues and vendors

·       Able to rapidly adapt to changes and tight deadlines

·       Extremely detail oriented

·       Strong organizational skills

·       Solid collaboration skills

·       Proactive and eager to learn

·       Passionate about emerging technology

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

About Us

MAGNA is the centralized IPG Mediabrands resource that provides strategic investment and media intelligence for agency teams and clients. We utilize our insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage.

• MAGNA harnesses the aggregate power of all IPG media investments to develop go-to-market strategies, designing unique partnerships to drive maximum value for our clients.
• MAGNA has set the industry standard for more than 60 years by predicting the future of media value. We publish more than 40 annual reports on audience trends, media spend and market demand as well as ad effectiveness.

MAGNA infuses the organization with knowledge that empowers better decision-making. We are a team of experts across five key competencies who support IPG cross-functional teams through:
1. Partnership
2. Enablement
3. Accountability
4. Connectivity
5. Education