General information

Agency: Stickyeyes

Job Function: Research

Location: London, United Kingdom

Job Ref#: 11634

Description & Requirements

Position Summary

Due to the success of the agency and the growth of the Research and Insights team, an exciting role has been created for a Research & Insights Manager with a passion for marketing, digital, problem solving and strategic thinking.

Coming from an existing marketing/insights/research background which ideally covers digital, you will be responsible for managing members of the team and driving meaningful insights and delivering strategic direction, with the support of other senior team members, across the agency’s full range of digital marketing disciplines (including SEO, Biddable Media, Content, Social Media and User Experience) and audience insights. An appreciation of these areas and how they can be utilised to meet business objectives and drive performance is therefore required.

Your day-to-day role will involve the managing of more junior team members, taking and understanding briefs for a variety of tasks to pass on to team members and the allocation to and overall responsibility for work across those individuals.

As a manager you will take the lead on key projects and opportunities and will need to gather and analyse data to identify, prioritise and justify client/prospect opportunities to shape digital marketing strategies or compile consultancy projects. Therefore, the ability to interpret data, extrapolate meaningful insights and produce recommendations from this is paramount to the role, as is attention to detail and strong communication skills.

 

Our manager roles also involve responsibility for upskilling and progressing team members so management experience is preferable.,

Key Responsibilities

  • Gathering insights to analyse digital landscapes, profile audience groups, benchmark performance and plan marketing strategies for prospects and clients via paid projects, strategic reviews and sales insights.
  • Identifying opportunities for new sales and to grow accounts across the existing client base.
  • Working with senior managers and directors to win new work from new and existing clients and proactively identify new business opportunities
  • Taking the lead on the day to day management of a range of customer accounts and be the first point of contact for these accounts - ensuring that customer/stakeholder expectations are managed and fulfilled
  • Supporting in the creation, implementation and analysis of primary research methodologies.
  • Positioning yourself as an extension of a client’s marketing team, being able to consult, advise and challenge (where required) on marketing plans.
  • Supporting existing clients and internal stakeholders with ad-hoc data analysis
  • Interpreting briefs and forming creative responses to these briefs.
  • Helping to plan workloads and allocate tasks to team members.
  • Creating thought leadership to market the Research & Insights team and they agency in general.
  • Fostering of trusting relationships with prospects, clients and internal stakeholders.
  • Assisting in the development and communication of the department and its service offering.
  • Managing of more junior team members, including forming PDPs, KPIs and objectives and ensuring these are met.

Desired Skills & Experience

  • A digital/insights/research focused marketing professional with at least 5 years’ experience.
  • High standards of output with a meticulous eye for detail and accuracy to achieve this.
  • Experience of managing a team and improving team members ability.
  • A creative eye to be able to interpret complex briefs and form original and effective responses to these briefs.
  • Ability to interpret large amounts of information, identify actionable insights and present them in a digestible format.
  • Ability to understand a clients’ wider business objectives and help shape marketing strategies, aligned to clients’ ambitions.
  • Proficient in the use of MS Excel, PowerPoint and Word. Advanced Excel knowledge is desirable.
  • Strong interpersonal skills and a collaborative mind set.
  • Ability to perform under pressure; managing multiple projects and working to tight deadlines.
  • Strong written and verbal communication skills with the ability to present to various levels of seniority.
Strong understanding of:
  • Marketing principles and strategy and how these fit within business (essential).
  • Digital marketing channels including SEO, Content Marketing, Biddable Media, UX and Social Media (essential).
  • Primary research methodologies (questionnaires, focus groups etc.) and audience insights (desirable).

About Us

All good agencies need good people. We’ve got more than 200 of them.

We come from around the world, come from a many different backgrounds and speak many languages (more than 20 between us) and we’re backed up by 54,000 like-minded colleagues around the world in the Interpublic Group.

But we all share in one thing – a passion for what we do and doing it together.

It means that we can tackle challenges together, collaborate together and deliver solutions together. It means that we stick together to challenge convention, doing the right thing on issues such as diversity, mental health and supporting our people. It means that we help each other to be the best that we can be.

That makes us a better agency and means that our clients get the best from us.

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

If you need any adjustments to ensure our recruitment process is fully accessible to you, then please contact us on recruitment.uk@mbww.com