General information

Agency: UM

Job Function: Research

Location: New York, United States

Job Ref#: 7875

Description & Requirements

Position Summary

Position Summary:

We are looking for a Sr. Analyst to join our team! The Sr. Analyst is responsible for helping develop research strategies, ad effectiveness measurement across client’s business, and supporting the Director and VP of Analytics & Research. This person should be able to exhibit leadership to ensure projects are executed in timely fashion while meeting high quality standards. The successful candidate is effective whether working independently or on a team project, and adeptly manages multiple projects at the same time

 

Responsibilities will span across multiple media research topics and include the use of proprietary and 3P tools.

Key Responsibilities

Essential Functions:

·       Manage recurring advertising effectiveness research for a key agency client, including:

·       Serve as key project liaison among media team, ad ops, analytics, and external data partners

·       Perform quality checks on data, working as needed to facilitate additional data processing

·       Develop reporting document that answers key research objectives while striving to glean innovative insights beyond the “ask”

·       Working with the Director or VP, Research to write compelling analysis of findings

·       Apply knowledge of analytics to help planning teams execute measurement plans for owned media

·       Develop engaging content for strategic client deliverables, such as re-caps, capabilities overviews, and media landscape documents

·       Partner with modeling specialists to build connections between media activity and brand outcomes

·       Respond to ad-hoc media/research questions, with thoroughness that contain recommendations and implications

·       Own additional client deliverables, which may involve supplier relationship management, questionnaire development, data interpretation, report writing, and building media plan recommendations

·       After appropriate training, be conversant with, able to use, and able to train others on the major proprietary tools within UM which would be relevant to clients, e.g. TV and multi-media optimizers, budget allocation tools

·       Contribute to the department’s overall capabilities and understanding of media and communications channels as well as identify areas of process improvement

·       Design and manage quantitative research studies. 

·       Regularly present to senior clients on areas such as ad performance, consumer targeting.

·       Help provide POVs on key media, audience characteristics, suppliers, trends, methods and techniques.

·       Knowledge of overseas media markets would be a plus, but not essential.

·       Contribute to UM research’s overall capabilities.

Desired Skills & Experience

Qualifications

·       Bachelor’s degree required

·       Minimum 2 years of related experience – media research/analytics within an agency setting preferred

·       Demonstrated understanding of digital and traditional media measurement, as evidenced by project experience and working knowledge of key concepts

·       Proficient with Excel, PowerPoint

·       Familiarity with industry standard syndicated research tools: Nielsen suite, Comscore, Ad Intel, Kantar, etc.

·       Exceptional written and oral communication abilities

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

A full-service media agency, UM strives to Futureproof our clients’ businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM’s global headquarters are in New York, with six additional US offices in Birmingham, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn’t be possible without our Better People.

UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:

Courage: Our courage to take risks drives our ability to set new industry standards.

Curiosity: Our relentless curiosity drives relentless innovation.

Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.

Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.

Caring: We care about being a diverse agency where everyone feels motivated and supported.

Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.

As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Quicken Loans.