General information

Agency: Reprise

Job Function: Data & Analytics

Location: New York, United States

Job Ref#: 12617

Description & Requirements

Position Summary

Reprise is seeking an energetic, proactive and analytically-minded person to join our organic insights team. The Web Analytics Senior Analyst is responsible for helping Reprise clients understand how their online presence drives business results while maintaining the integrity of that data through their various website analytics platforms. This role supports the development, implementation, and management of web analytics and tagging strategies for Reprise clients. The job includes a great deal of client contact and collaboration between teams such as paid, owned, and earned media in addition to CRM, creative, and web development.

Key Responsibilities

  • Deliver successful web analytics tactics based on direction from media and SEO leads
  • Work with Web Analytics Associate Director to audit and implement web analytics properties across Google Analytics and Google Tag Manager
  • Work with Web Analytics Associate Director to develop segmentation, tags, triggers and variables to ensure accurate tracking of website activity
    • Should have experience managing this process on their own, or with limited oversight
  • Create automated client dashboards and large-scale reports that yield qualitative and quantitative trends 
  • Collect and analyze data sets to create insights to improve website engagement, client website goals, and overall business KPIs
  • Produce data-backed recommendations to partners and clients to shape business decisions (website, media, non-digital)
  • Work with cross-functional departments to develop and track required tags and details of web analytics initiatives 
  • Create reports with specific data-backed recommendations based on total website performance as well as Media channel-specific recommendations
  • Help leads ideate and develop Measurement Plans based on industry benchmarks and client-specific goals and needs
  • Maintain project management processes to manage multiple web analytics projects at once
  • Deliver presentations and reports to marketing teams and other client stakeholders to explain and illustrate complex analytical findings
  • Collaborate with Media and Search teams to translate findings into broader online and offline strategies
  • Work alongside Media and Search teams to help internal teams gain a better understanding of web analytics 

Desired Skills & Experience

  • 2-3 years of web analytics experience is essential for this role; candidates who do not possess relevant experience will not be considered 
  • Google Analytics certification or Adobe Analytics equivalent with experience managing and manipulating accounts, properties, and views 
  • Google Tag Manager experience, specifically creating/editing tags, triggers and variables 
  • Familiarity with at least one online dashboard platform
  • Client management and presentation experience, preferably within the Fortune 500
  • Ability to effectively communicate with clients, particularly around explaining and illustrating technical concepts to those in non-technical roles 
  • Ability to manage and prioritize multiple projects and tasks simultaneously 
  • Basic knowledge of digital marketing
  • Proficient in MS Office (Outlook, Excel, PowerPoint) and project management tools 
  • Bachelor’s Degree or equivalent experience

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

Why join us: You’ll work hard, grow and recharge. Our diverse business offers various opportunities to grow your career across Paid Search, Paid Social, SEO, eCommerce, and Strategy, amongst others. We provide tools to support your career ambitions that include mentorship programs, learning modules and professional skills trainings. You’ll have the opportunity to drive social impact with our Diversity, Equity, and Inclusion Council to create meaningful change in our communities.

In addition to working with some of the world’s most dynamic and recognized brands, you will enjoy incredible benefits such as unlimited time off, multiple health/wellness days, extra-long holiday weekends, various perks, discounts, and benefits provided by our clients and an incredible office culture.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.