General information

Agency: UM

Job Function: Investment

Location: Toronto, Canada

Job Ref#: 11630

Description & Requirements

Position Summary

The role of a Senior Buyer, Investment is to prepare, negotiate and document the execution of all client’s media buys within the Investment group. The Senior Buyer will train and provide guidance to all Assistant Buyers in the group as well as support the Supervisor/Manager in preparing all written documentation to the Planner or Client (e.g. pre-buy/post-buy reports, media evaluations/recommendations, and other pertinent documentation). This role requires you to work as part of an integrated media investment team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

  • Ownership and management of campaigns. 
  • Independently negotiate media campaigns directly with sales representatives. 
  • Develop a media schedule that satisfies campaign parameters and brand objectives. 
  • Execute all relevant revisions to the media buy. 
  • Explore promotional or value-added opportunities where applicable. 
  • Negotiate compensation as required. Proactively advise the team of any variations to execution of media plans. 
  • In partnership with the media planning team address market concerns, timing, and brand attribution. 
  • Develop a media schedule that satisfies campaign parameters and brand objectives. 
  • Prepare and present pre-buy/post-buy reports. Conduct third party audits as required. Upload media buys and track changes with a high level of accuracy. 
  • Responsible for solving and clearing billing discrepancies/queries, and managing the Budget Control reports (BCR) in a timely manner. 
  • Request submissions for upcoming campaigns from media partners. Ensure clear communication with the planning teams (i.e. involvement in briefs). 
  • Prepare market analyses. Provide guidance and direction to the planning teams on buying conditions. 
  • In partnership with manager, lead the evaluation or cost value analysis of sponsorships and integrations. 
  • Assist with training junior employees on tools and processes. 
  • Act as a resource for Assistants and Buyers on questions/concerns regarding complex requests. Proactively assist with the preparation of media Point of Views (POVs).

Desired Skills & Experience

  • Post-secondary education or equivalent professional experience – University/College degree in advertising/marketing preferred. 
  • Minimum two (2) years’ experience in media investment. 
  • Previous experience buying in major markets, national networks and specialty. Ability to negotiate effectively. 
  • Strong learning agility, with a passion for continuous development. Client service oriented. 
  • Strong analytical and financial acumen. Excellent communication skills (both written and verbal). 
  • Highly developed organizational skills with a strong attention to detail and accuracy. Ability to work well and multi-task. 
  • Proactive approach to problem solving, assisting the team, self-development, etc. 
  • Ability to work collaboratively as well as independently. Experience presenting is an asset. 
  • Ability to develop and foster relationships with media partners. Ability to train and motivate junior employees. 
  • Proficient with media research tools. Proficient in Microsoft Office Suite (i.e. PowerPoint, Microsoft Word, and Excel).

What do we prioritize at Mediabrands & Kinesso Canada? Putting People First.

Here’s a few of the ways we do this:

🌱 Investing in Your Career Growth: 42% of staff across Canada were promoted last year. With a network of agencies in Canada and over 130 offices worldwide, we support your professional goals locally and globally. #likeaboss


😎 Promoting Flexible Working: A hybrid work week that works for you! Prefer to work from another country? We have the opportunity to work from anywhere in the world for 6 weeks each year. #youdoyou

❤️ Prioritizing Your Wellbeing: We start with a minimum of 37 paid days off including vacation and monthly wellness days. We also have 4-day long weekends year-round, meeting-free Friday afternoons, half-day summer Fridays, competitive benefits, RRSP matching, and more. Mental health training is provided for everyone and we have certified Mental Health First Aiders on staff to offer support. #selfcarematters

🙏 Building a Community Where Everyone Belongs: Leading the industry in our efforts to increase representation, celebrate uniqueness, and build community, we always look for new ways to foster a sense of belonging through our culture, our partnerships and our work. #youbelong

🎨 Embracing Challenging Projects: We offer opportunities to be involved with memorable, collaborative and engaging media campaigns for internationally recognized brands. Our work is reflective of the passion, agility, curiosity and drive of individuals across Mediabrands and Kinesso#winningtogether

About Us

UM is a full-service media agency and marketing consultancy that sees media as a powerful topline growth engine for brands. We are a dynamic and growing group of marketing and media innovators, fiercely committed to the spirit of ‘Better’. We use Better Science and Better Art to deliver Better Outcomes and create advantage to grow our clients’ businesses.

Part of the IPG Mediabrands family, UM is made up of entrepreneurially-minded planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. 

Our roster of Canadian clients includes: Johnson & Johnson, BMO, Netflix, Spotify, The Hershey Company, SkipTheDishes, Sobeys, Sony, Estée Lauder, ExxonMobil, McCain, Boston Pizza and Sinai Health, among others.

UM is powered by industry-leading strategy, data analytics and tech capabilities. However, our unique culture – based on mutual support, shared passion and trust – is the reason why we excel as a team. We were Canada’s most awarded media agency at both the recent MIAs & CMAs (2020), Canada’s #1 Most Effective media agency (WARC 2020), #1 Most Competitive agency (RECMA 2020), campaign of the year winner (Adweek 2020 & Strategy) and recognized with 80+ local and global industry awards over the past year. UM was also rated Ad Age’s ‘Best Places to Work’ and #1 global media agency by technology advisory, Forrester, two years in a row.

UM’s culture is an inclusive one, where people are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. The executive leadership is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to dynamic employee engagement programs.

We proudly uphold the following values:

Courage: Our courage to take risks drives our ability to set new industry standards.

Candour: Our candour through open and constructive dialogue ensures better outcomes for our people and our clients. 

Curiosity: Our relentless curiosity drives relentless innovation – being curious about the world, media, our clients and each other and using this curiosity to find new and innovative ways of doing everything we do.

Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.

Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.

Caring: We care about those around us and about being a diverse agency where everyone feels motivated and supported, both professionally and personally.