General information

Agency: Stickyeyes

Job Function: Creative

Location: London, United Kingdom

Job Ref#: 6822

Description & Requirements

Position Summary

Content is king for any successful digital marketing campaign and we are looking for an enthusiastic and experienced wordsmith with a proven track record within the healthcare space to join our digital agency. Due to the ongoing growth of the Marketing Communications team, we are looking for a seasoned content editor to join us in the creation of scintillating content for a range of impressive clients – accounts that you will help manage and develop.

You’ll live and breathe the written word, have an eye for detail, and a creative flair enabling you to fine-tune the most engaging content for your audience.

As part of our joined up approach, you will be required to work closely with the wider Marketing Communications team, including our social media and PR experts, but also with individuals in other departments such as designers, strategists and researchers.

Key Responsibilities

  • Managing projects end-to-end, holding responsibility for project delivery
  • Taking ownership of key content accounts across a range of industries (both B2B & B2C) and implementing the strategy as directed by Solutions
  • Developing and deploying content marketing campaigns across your accounts
  • Holding ultimate responsibility for the maintenance of quality and consistency across all content produced on your accounts
  • Reviewing and proof-reading content to ensure our output meets quality requirements. Editing and improving existing content, as well as highlighting areas for team members’ development
  • Working with the Solutions Team to make strategic recommendations on content requirements for clients and prospects
  • Working closely with Content Team Manager to ensure our approach to Content continues to develop
  • Working with other operational teams on accounts, encouraging communication & collaboration
  • Regularly problem-solving and supporting the team where issues arise
  • Full awareness of budgets and time required on content tasks and campaigns
  • Ensuring all content activity is best of breed and multi-channel considered
  • Monitoring content trends and relevant industry news
  • Producing robust campaign reports to demonstrate clear ROI and supporting team to improve their reporting technique
  • Evaluating and assessing campaigns to highlight strengths and weaknesses of our approaches and processes, making recommendations for future activity
  • Actively contributing to the marketing of the department’s services internally and externally
  • Mentoring and supporting more junior editors and other content team members to develop their content skills

Desired Skills & Experience

  • Ideally a minimum of 5 years content experience (where possible, NCTJ trained).
  • Ability to manage multiple projects and campaigns for brands.
  • Ability to write well for a range of sectors and audiences, with a solid of working with healthcare and/or pharma brands.
  • Professional proof-reading experience and the ability to evaluate content effectively.
  • A good understanding of the impact of content on user experience.
  • Creativity- the ability to come up with out of the box ideas that match the campaign objectives.
  • Excellent organisational skills.
  • An innate understanding of commercial value and measuring the success/failure of a project.
  • A flexible individual, comfortable with a dynamic, fast-paced environment and communicating at all levels.
  • A passion for content marketing is essential, as is your willingness to immerse yourself in client campaigns.

About Us

All good agencies need good people. We’ve got more than 200 of them.

We come from around the world, come from a many different backgrounds and speak many languages (more than 20 between us) and we’re backed up by 54,000 like-minded colleagues around the world in the Interpublic Group.

But we all share in one thing – a passion for what we do and doing it together.

It means that we can tackle challenges together, collaborate together and deliver solutions together. It means that we stick together to challenge convention, doing the right thing on issues such as diversity, mental health and supporting our people. It means that we help each other to be the best that we can be.

That makes us a better agency and means that our clients get the best from us.