General information

Agency: Initiative

Job Function: Client Services

Location: London, United Kingdom

Job Ref#: 6139

Description & Requirements

Position Summary

As Senior Communications Designer, you are an important part of the creation of the most appropriate communications plan for your client to achieve their business goals.  You are responsible for helping to strategize, produce and make sense of the key media, consumer, and market intelligence required to your clients’ connections plan. Working across clients including Carlsberg, JBL speakers, and Beko.

You have a passion for brands, media, and ideas, and within the team are considered the go-to person on the latest news and innovations going on in media.  You spend time with media partners understanding their offerings in detail and are up to speed on all the intricate tactics available to brands today – from new platforms to new targeting opportunities.  You are an important part of the idea design and the development of the communications architecture and tactics.  

In this role, you produce and analyze consumer, brand, and marketing intelligence for the communications plan development.  You have a good understanding of the communications planning process and can help mine through tools like Clear Decisions for the audience and competitive data from MRI/AdDynamix, client and desk research, and Kantar, to set the most appropriate communications goals for a given task, and understand the right channels and approaches to take.  However, you don’t stop at the fundamentals and are also able to use social listening data, search trends, wider audience trend information, and other ideas as dynamic inputs to the communications approach.

Key Responsibilities

  • Contributor to impactful communications plan development to meet client needs and deliver communications idea
  • Responsible for accurate ongoing management and team dissemination of client-owned and shared asset audit to enable true OESP planning
  • Provide communications and audience intelligence and data inputs through the application of proprietary systems and industry tools for communications design goal setting and decision making
  • Work with media vendors and partnership team to maintain and share intelligence regarding media opportunities as it relates to client’s audiences and categories, for use in planning and ideation
  • Support the Communication Design Directors in researching relevant innovations, audience trends & Partnerships opportunities with the ability to provide the Strategy team with actionable insights
  • Contribute to the ideation team sessions in conjunction with the Strategy team and relevant Specialty Business Units to generate creative & compelling connections idea
  • Contributor to Specialty Business Units revenue growth through planning outcomes
  • Contributor to organic revenue from communications design
New Business
  • Participation in new business as required

Desired Skills & Experience

  • Category or audience experience as relevant per assignment 
  • Strong, rigorous media planning skills with knowledge of TV, Radio, Print, and OOH, with good knowledge and experience with Digital media 
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
  • Excellent written, verbal communication, and presentation skills
  • Has a strong eye for detail 
  • Strong time-management and organizational skills
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) 
  • Experience analysing data and market research
  • Experience delegating assignments to junior staff 

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.