General information

Agency: UM

Job Function: Strategy

Location: Birmingham, United States

Job Ref#: 12340

Description & Requirements

Position Summary

This proactive and enthusiastic individual is responsible for developing truly integrated, cross-channel strategic communications strategies for one of the leading home appliance brands in the US. By focusing on why people think, feel, and act the way that they do, the Senior Manager, Strategy helps create media strategies and award-winning ideas that influence perceptions and encourage engagement. The candidate is creative, curious, and has a passion for advertising/media, and an interest in products for the home.

Key Responsibilities

  • Maintain a deep understanding of the business, target audiences and wider communications environment
  • Identify actionable insights
  • Build and foster relationships with clients and agency team
  • Write POVs on topics relevant to our key clients and agency
  • Identify and build target audiences, test their viability and determine scalability using syndicated and proprietary tools (i.e. MRI, Media in Mind, Helixa, primary research, etc. )
  • Identify opportunities to bring in UM’s diversified services (search, social, mobile, etc.)
  • Attend technology and emerging media presentations to stay on top of trends
  • Understand and integrate client and creative agency research

Strategic Development

  • Apply syndicated and proprietary data to develop key insights – across culture, competitors, and consumer with actionable media implications
  • Support the translation of complex concepts into simple, powerful narratives and present strategic recommendations to the client
  • Craft strategic narratives that bring the strategy to life
  • Package ideas with clarity for presentation
  • Craft and sell ideas & write award entries using support materials i.e. mocks, videos


  • Develop effective and inspiring relationships with UM teams, including research, planning & digital teams
  • Work closely with the Planning Team to translate the campaign strategy and ideas into actionable media implications


  • Develop a strategic roadmap for your client, executing a long-term vision
  • Develop and facilitate brainstorms for the planning team and clients
  • Improve a current process or way of doing something (internally or for the client) by challenging the conventional way of thinking

Desired Skills & Experience


  • Bachelor's degree

Work Experience:

  • 4+ years in media strategy, strategic communications, or related role


  • Proficient in Powerpoint, Word, and Excel
  • Experience with research and analyzing data
  • Enthusiastic, curious, and strategic
  • Independent, efficient, and prospers in a fast-paced environment
  • Great written and oral communication
  • Great relationship skills
  • Consumer goods industry experience preferred

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

About Us

A full-service media agency, UM strives to Futureproof our clients’ businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM’s global headquarters are in New York, with seven additional US offices in Birmingham, Chicago, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn’t be possible without our Better People.

UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:

Courage: Our courage to take risks drives our ability to set new industry standards.

Curiosity: Our relentless curiosity drives relentless innovation.

Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.

Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.

Caring: We care about being a diverse agency where everyone feels motivated and supported.

Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.

As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Rocket Mortgage.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.