General information

Agency: Initiative

Job Function: Operations

Location: London, United Kingdom

Job Ref#: 13695

Description & Requirements

Position Summary

This role sits as part of the Rufus (dedicated Amazon) team in the AWS EMEA Hub, based in London and servicing the AWS client team in Europe. 

The AWS team at Rufus work in a dynamic, fast-paced environment where innovating on behalf of consumers is at the heart of everything we do.

The Sr Negotiator, Digital Partnerships EMEA is required to develop, recommend, execute and evaluate digital media plans from inception to completion with moderate oversight from the Associate Director. The Sr Negotiator should be able to work fairly independently once given project parameters, goals, and budgets to develop a sound recommendation with clear rationale. The Senior Negotiator will oversee 2 x Associates in terms of daily maintenance to ensure consistent processes are being followed and all client schedules are delivered.


Key Responsibilities

Client 

  • Able to take on a more client-facing role with moderate oversight from the senior team 
  • Attend regular client status meetings, and creative statuses and maintain ongoing rapport 
  • Analyze and provide clients with research data and media/marketing information 

Internal

  • Work collaboratively with team members to develop and manage media plans for Digital (display, mobile, social & video)
  • Provide senior-level guidance to Associates on day-to-day functions 
  • Mentor and assist in the training of Associates 
  • Work closely with Strategy and CAM teams to ensure that overall strategy is woven into all media choices 
  • Provide partner selection recommendations and justification designed to deliver on client KPIs using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency 
  • Conduct industry research using various media tools such as comScore, @Plan, and eMarketer as well as general research via the web 
  • Develop the RFPs and oversee the submission process with media partners 
  • Continually vet out real-time opportunities to ensure our clients are remaining competitive 
  • Develop industry and partner POV’s with Associate Director’s oversight 
  • Participate in the development of KPIs with client lead 
  • Oversee all production timelines, creative development, and creative hand-offs to ensure campaign launches on time and without issue 
  • Evaluate partner proposals, negotiate plan details, develop a plan, and ultimately present plan recommendations to internal stakeholders and clients 
  • Identify and present new and emerging partners and opportunities in the marketplace 
  • Oversee campaign implementation, optimization, and performance of campaign activities including authorizations, IO’s, budgets, creative, reporting, and the billing and reconciliation process 
  • Manage all partner-specific budget allocation, optimization, media partnership programs, and added value details 

Commercial 

  • Secure best-in-class marketplace pricing 
  • Foster strong relationships with media partners 
  • Ensure understanding of MAGNA negotiation priorities 

Desired Skills & Experience

  • Experience in a media planning/buying position at an advertising/media agency 
  • Preferred experience in both digital and traditional media. Previous experience within the Internet space preferred 
  • Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT, Media Mind 
  • Preferred working knows third-party, Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others 
  • Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last-minute changes 
  • Strong time-management and organizational skills 
  • Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus 
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors 
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) 
  • Strong negotiation skills. Good are presentation skills a plus 
  • Experience analyzing data and market research

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

If you need any adjustments to ensure our recruitment process is fully accessible to you, then please contact us on recruitment.uk@mbww.com