General information

Agency: Initiative

Job Function: Planning

Location: Shanghai, China

Job Ref#: 7970

Description & Requirements

Key Responsibilities

Main Responsibilities:

1.       Understand communication strategies and assist to carry out the key planning stages;

2.       Monitor all spotplans and control accuracy and quality against the agreed brief;

3.       Start to foster a relationship with client and agency counterparts;

4.       Evaluate competitive spend data and attain key insights on the competitor's communication strategies;

5.       Access media opportunities and provide a recommendation with a clear POV;

6.       Help on new business as required;

Desired Skills & Experience

Key qualification:

1.         Numeracy, literacy and accuracy;

2.         Efficiency, proactive and take ownership of work;

3.         Sound knowledge of the media market place and opportunities available;

4.         Be able to use research data, including client research;

5.         Understand how research is conducted for all the major media;

6.         Develop a comprehension of what is or isn't on strategy;

7.         Be fully conversant with the role within 1-2 years;

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.