General information

Agency: UM

Job Function: Data & Analytics

Location: New York, United States

Job Ref#: 12574

Description & Requirements

Position Summary

The Sr. Associate position on Decision Sciences (DS) team, is tasked with leading brand level application of traditional and innovative DS functions. These functions include assisting in the development of high value audiences, partnering with key ad tech partners, and stewarding digital campaign creation and execution with a focus on the Healthcare Industry.

Key Responsibilities

·       Lead data extraction from measurement platforms to assist with a broad range of analyses that drive media optimization and improvement in marketing techniques and business strategies.

·       Support leadership in driving platform partnerships and data/vendor strategy, including but not limited to: DSP partnerships, data provider management, private marketplace design, consultation with Acxiom

·       Oversight and stewardship ensuring appropriate application/execution & campaign set-up is implemented to deliver on Innovation projects and Learning Agenda items

·       Liaise between the agency trading desk, Planning Teams, and other key internal groups on each account (marketplace, research/analytics, operations) to ensure client needs are being met and to carry out precision strategy process workflows

Desired Skills & Experience

·       Rx/Healthcare Data Solutions: Familiar with Rx data and measurement solutions required, preferably Crossix (both targeting methodology and DIFA Dashboard for measurement)

·       Problem Solving: Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions.

·       Prioritization: Assesses and ranks issues and tasks in order of importance for taking action

·       Platform Expertise: Familiar with media measurement platforms (i.e. DCM) and data visualization tools such as Tableau

Education and Experience

  • Bachelor’s degree
  • 2-3 years of experience in a media related role
  • Preferred: experience with digital investment and programmatic media

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

A full-service media agency, UM strives to Futureproof our clients’ businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM’s global headquarters are in New York, with seven additional US offices in Birmingham, Chicago, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn’t be possible without our Better People.

UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:

Courage: Our courage to take risks drives our ability to set new industry standards.

Curiosity: Our relentless curiosity drives relentless innovation.

Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.

Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.

Caring: We care about being a diverse agency where everyone feels motivated and supported.

Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.

As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Rocket Mortgage.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.