General information

Agency: UM

Job Function: Data & Analytics

Location: New York, United States

Job Ref#: 12575

Description & Requirements

Position Summary

The Senior Analyst position on the Shopper team, specific to Decision Sciences (DS), is tasked with supporting Shopper DS manager/partner in the application of traditional and innovative DS functions & best practices across the shopper account as well as consulting/guiding shopper teams to carry out essential DS functions/best practices, including but not limited to; audience strategy, audience syndication, reporting/analytics, Retailer self-service)

Key Responsibilities

Strategy, Innovation, & Thought Leadership:

·        Assist DS Manager/Partner in:

o   Development and rollout of overall shopper HVA strategies & best practices

o   Identifying brand/campaign/retailer level opportunities for Innovation projects & learning agenda items

o   Maintaining working knowledge of current retailer capabilities/campaigns within J3 shopper to help support identification/application

o   Retailer programmatic self-service strategy & roll out across shopper teams

o   Developing POV’s for shopper teams on new data or programmatic self-service offerings within the retail media landscape

 Cross-Team Work:

·        Assist DS Manager/Partner in supporting and collaborating with internal shopper teams or SBUs to carry out precision strategy & execution process workflows including, but not limited to:

o   High value audience (HVA) segmentation (i.e., providing feedback on how to carry out processes related to audience definitions, working with data providers on sizing and syndication for DMP for traditional shopper programmatic campaigns and programmatic inventory source selections and set-up

o   Consultation with shopper teams on HVA strategy, best practices, audience built out/syndication (where applicable) for retailer direct shopper campaigns

o   Application/execution of learning agenda items across either key retailers or shopper in general

o   Developing guidelines/ways of working for inter-team operations for retailer programmatic self-service activations

 Collaboration with shopper analytics team data visualization/interpretation, assisting analytics & shopper teams on the development of insights/optimization recommendations

·        Identifying macro level shopper trends and insights across brands/campaigns/retailers etc. for integration into QBRs, enterprise level reporting, etc.

·        Collaboration with national DS teams on strategic enterprise level work streams/projects that are applicable to shopper as well

Activation & Operations:

·        Support DS Manager/Partner in:

o   The development of audience strategies & HVAs for CP campaigns

o   Creation of proper HVA naming conventions for approved audiences across CP campaigns, help steward appropriate syndication to various platforms and ensure audiences are scaling properly

o   Working with shopper or national teams to carry out tasks required to deliver on Innovation projects and reporting analyses for learning agenda items, QBRs, & optimization recommendations, with particular focus on ensuring data is properly captured for reporting outputs

o   Maintaining trackers capturing latest Shopper HVA segment codes/names/etc.

o   HVA management/syndication from DMP & Retailer platforms

 

Desired Skills & Experience

Education/Certifications: College degree preferred

Work Experience: 1-2 years working in a digital media role, particularly within Programmatic (required), Data Management Platforms (preferred, Shopper Media (preferred)

Skills: Qualified candidate should have experience in Microsoft Excel and PowerPoint, and should be a quick learner and problem solver, with strong prioritization, project and time management skills.

Supervisory Responsibility: N/A

Work Environment:

Role will be hybrid working from home & in office average of 2 days per week (can be flexible based on situation)

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

A full-service media agency, UM strives to Futureproof our clients’ businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM’s global headquarters are in New York, with seven additional US offices in Birmingham, Chicago, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn’t be possible without our Better People.

UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:

Courage: Our courage to take risks drives our ability to set new industry standards.

Curiosity: Our relentless curiosity drives relentless innovation.

Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.

Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.

Caring: We care about being a diverse agency where everyone feels motivated and supported.

Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.

As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Rocket Mortgage.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.