General information

Agency: Reprise

Job Function: Paid Search

Location: New York, United States

Job Ref#: 9939

Description & Requirements

Position Summary

Who we are: Reprise is among the media industry’s fastest growing digital agencies servicing Fortune 500 brands –thanks to our culture of innovation, excellence, personal growth, and fun. As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey.
Who you are: You’re a dynamic paid search expert who is ready to challenge digital norms in a fast-paced and fun environment. Passionate and driven, you excel at developing, optimizing, and communicating best-in-class digital strategies across paid search and enjoy bringing campaigns to life for your clients. You’re excited to take the next step in your media career at an agency which values fresh ideas and creative thinking.

Key Responsibilities

  • Mentor/coach junior team members on pacing, optimization, and campaign development as needed
  • Developing, optimizing, and maintaining paid search & retail search campaigns for clients
  • Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
  • Analyzing & reporting data on a weekly/bi-weekly/monthly & ad-hoc basis. Developing or QAing performance insights
  • Familiarity with 3rd-party tracking vendors
  • Implement SEM best practices
  • Professional communication with clients, vendors, and partners
  • Keeping abreast of industry news and supporting the development of POVs to communicate relevant updates to client
  • Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing
  • Supporting the team leadership and contribute to higher-level strategic initiatives.
  • Responsible for leading status meetings with vendors, including proactive optimization efforts, and leading all troubleshooting comms (e.g., makegoods, QA/tracking, etc.) under coaching of manager
  • Proactive optimization efforts and identifying testing opportunities
  • Assist manager with compiling search plan
  • Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
  • Campaign & budget management including optimizations

Desired Skills & Experience

  • Bachelor's degree or related work experience 
Work Experience: 
  • 2+ years’ experience of SEM/PPC experience, preferably with agencies, including experience in ecommerce a big plus.   
  • Extensive knowledge of Microsoft Excel 
  • Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical 
  • Excellent writing and communication skills Excellent quantitative and qualitative analysis skills 
  • Strong working understanding of the SEM industry, including major players and supporting technology (bid management tools (SA360, Marin/Kenshoo), AdWords, and Microsoft Ads) 
  • Ability to effectively communicate processes and tactics to clients, peers, and junior members of search team 
  • Technical background a plus (conversion tagging, FTP, HTML, etc.) 
  • Proven ability to understand high-level client goals and how they translate into media strategy when applied via online technologies 
  • Firm grasp of how to test marketing tactics and achieve performance metrics 
  • Experience working on enterprise level PPC accounts with large budgets preferred 
  • Expert ability in keyword research, ad copy writing, landing page optimization, and bid management

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is $70,000 to $75,000.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

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Maximum Salary


Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

About Us

Why join us: You’ll work hard, grow and recharge. Our diverse business offers various opportunities to grow your career across Paid Search, Paid Social, SEO, eCommerce, and Strategy, amongst others. We provide tools to support your career ambitions that include mentorship programs, learning modules and professional skills trainings. You’ll have the opportunity to drive social impact with our Diversity, Equity, and Inclusion Council to create meaningful change in our communities.

In addition to working with some of the world’s most dynamic and recognized brands, you will enjoy incredible benefits such as unlimited time off, multiple health/wellness days, extra-long holiday weekends, various perks, discounts, and benefits provided by our clients and an incredible office culture.