General information

Agency: Initiative

Function: Planning

Location: Kuala Lumpur, Malaysia

Job Ref#: 7030

Description & Requirements

Position Summary

The Senior Planner will be involved with the development of media plans for assigned clients across multiple channels. This person is required to have a solid understanding of the client’s business and apply their media recommendation to deliver against the clients’ objectives.

Key Responsibilities

  • Understand client’s business objectives and advertising strategy.
  • Knowledgeable and keeps up-to-date on all available market and consumer information necessary to the preparation of an effective and efficient digital media plan.
  • Works closely with all assigned media personnel in the group with evaluation of media information necessary to the preparation of the digital media plan that best implements the media objectives and strategies.
  • Ensuring approved planned media are placed and consistent.
  • Identifying target audiences and analyzing their characteristics, behavior, and media habits.
  • To maintain good communication with media owners, newspapers, magazines and websites owners.
  • Undertaking research and analyzing data using specialist industry resources.
  • Monitoring and optimising effectiveness of campaigns.
  • Maintaining records and preparing periodic reports as may be required on assigned accounts.

Desired Skills & Experience

  • Minimum diploma in Mass communication or any related field.
  • Good Communication and presentation skills.
  • Careful and meticulous.
  • A self-starter and a team player with the ability to handle multiple projects simultaneously
  • Able to work within timelines.
  • Confident and able to handle situations professionally

About Us

Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.