General information

Agency: Mediabrands Content Studio

Job Function: Strategy

Location: London, United Kingdom

Job Ref#: 10748

Description & Requirements

Position Summary

The role is to help the team deliver addressable content across the agency group, working with all clients including Amazon, Dyson, Johnson&Johnson and Amex. The Addressable strategist will be working with both internal and external stake holders along with a multitude of technical partners. You will be working with the Content Director to help deliver and create strategies across multiple markets.

Key Responsibilities

  • Build and create strategy
  • Work with planners to help incorporate DCO into long term plans with clients
  • Attend client briefings, present overall benefits of ACE and agree client brief.
  • Work with planners, ad tech and ad ops to write addressable strategy based on the client brief.
  • Present that strategy back to client(s)
Project Management Tasks
  • Write production timing plan
  • Work with creative, copy and design teams to ensure all elements are delivered as per timing plan.
  • Manage addressable build team (either in house or external) to ensure campaign goes live on time.
  • Liaise regularly with planning teams to keep them aware of progress, and make sure their deliverables are on track.
  • Keep client aware of progress of production

Desired Skills & Experience

  • Strong understanding of all elements of digital advertising (including strategy, planning, delivery and measurement)
  • Ability to think creatively to define how each piece of content can be personalised to reflect the audience
  • Experience of project managing complicated digital projects with multiple stakeholders.
  • Confidence when presenting to clients
  • Someone from a Planner background would be ideal

About Us

As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey. We do this by unifying our craft experts which include search, social media, SEO, eCommerce, content creation and strategy under a single operating system.

Our expert team of specialists delivers integrated initiatives that help the world’s leading brands connect to the people who drive their business forward – efficiently and effectively. Reprise is headquartered in New York with over 60 offices around the world and works with brands like Johnson & Johnson, Coca-Cola, Amazon, American Express, Lego & more. At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. If you need any adjustments to ensure our recruitment process is fully accessible to you, then please contact us on recruitment.uk@mbww.com