General information

Agency: UM

Job Function: Planning

Location: Toronto, Canada

Job Ref#: 6909

Description & Requirements

Position Summary

The role of a Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities


  • Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
  • Maintain the media plan and regularly evaluate the campaign performance.
  • Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
  • Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
  • Initiate and coordinate the media buying process in order to deliver exceptional results.
  • Oversee the administration and maintenance of the media plan.
  • Responsible for accurate and timely client finance reports and budget control reports (BCRs).
  • Ensure client budgets are managed and on track.
  • Support the creation of campaign post reports.
  • Source and evaluate proposals from media partners as required.
  • Assist with document creation: presentations, visual summaries, schedules and reports.
  • Prepare media POVs/evaluations.
  • Remain up to date with latest updates from major media partners.
  • Continue to proactively develop knowledge of the media landscape.

Desired Skills & Experience


  • Post-secondary education  (or equivalent work experience) - University graduate and/or advertising/marketing College degree preferred.
  • Minimum one (1) year of experience in integrated media planning.
  • Experience within an integrated advertising agency an asset.
  • Driven desire to develop and excel in a media career.
  • Client service oriented.
  • Strong learning agility, with a passion for continuous development.
  • Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma).
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work well and multi-task in a fast-paced environment.
  • Ability to work collaboratively as well as independently.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

About Us

UM is a full-service media agency and marketing consultancy that sees media as a powerful topline growth engine for brands. We are a dynamic and growing group of marketing and media innovators, fiercely committed to the spirit of ‘Better’. We use Better Science and Better Art to deliver Better Outcomes and create advantage to grow our clients’ businesses.

Part of the IPG Mediabrands family, UM is made up of entrepreneurially-minded planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. 

Our roster of Canadian clients includes: Johnson & Johnson, BMO, Netflix, Spotify, The Hershey Company, SkipTheDishes, Sobeys, Sony, Estée Lauder, ExxonMobil, McCain, Boston Pizza and Sinai Health, among others.

UM is powered by industry-leading strategy, data analytics and tech capabilities. However, our unique culture – based on mutual support, shared passion and trust – is the reason why we excel as a team. We were Canada’s most awarded media agency at both the recent MIAs & CMAs (2020), Canada’s #1 Most Effective media agency (WARC 2020), #1 Most Competitive agency (RECMA 2020), campaign of the year winner (Adweek 2020 & Strategy) and recognized with 80+ local and global industry awards over the past year. UM was also rated Ad Age’s ‘Best Places to Work’ and #1 global media agency by technology advisory, Forrester, two years in a row.

UM’s culture is an inclusive one, where people are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. The executive leadership is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to dynamic employee engagement programs.

We proudly uphold the following values:

Courage: Our courage to take risks drives our ability to set new industry standards.

Candour: Our candour through open and constructive dialogue ensures better outcomes for our people and our clients. 

Curiosity: Our relentless curiosity drives relentless innovation – being curious about the world, media, our clients and each other and using this curiosity to find new and innovative ways of doing everything we do.

Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.

Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.

Caring: We care about those around us and about being a diverse agency where everyone feels motivated and supported, both professionally and personally.