General information

Agency: UM

Job Function: Data & Analytics

Location: San Francisco, United States

Job Ref#: 6795

Description & Requirements

Position Summary

The Vice President, Decision Sciences will manage UM’s analytics relationship with clients. A successful candidate has an entrepreneurial spirit, can engage clients in economic insights, and can drive strategic thinking into client marketing solutions. 
 
We drive a new system of working that puts data, analytics, and technology at the core of every media planning decision. You will be engaged throughout all studies in overseeing data collection, determining analytical approach, results interpretation, and generating data-driven insights and optimization opportunities to solve business problems and challenges. This position is critical in hands-on delivery of studies and provision of actionable insights and recommendations in order to drive high client satisfaction. 
 
Will act as a key interface for clients and will work closely with Account Management and Mediabrands data & technology teams to ensure projects are aligned to client business goals and strategy.

Key Responsibilities

  • Data Extraction, Transformation & Loading 
  • Data Quality & Hygiene 
  • Holistic business performance reporting & dashboarding 
  • Bridging the planning target to Audiences that we can buy/reach with media 
  • Audience measurement within and across channels 
  • Media measurement vendor evaluation, contracting & budget management 
  • Cross Channel Response Analytics & Media Plan Optimization 
  • In Channel Response Attribution Analytics & Investment Plan Optimization 
  • Team and people management 
  • New Business Development support

Desired Skills & Experience

  • 10+ years in Media Analytics and/or Audience Research
  • Strong understanding of digital eco-system and industry reporting tools such as Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai, Adobe DMP), Digital Ad Server (e.g. DCM, Atlas) & Site Served, Website Analytics (e.g. Omniture, Web Trends)
  • Strong understanding of the US data and ad tech ecosystem essential, with a focus on Media (e.g. impression, GRP, CPV, etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), and Statistics (Correlations, sample sizing, t-value VIF etc.)  
  • Experience with Tableau or PowerBI or any other dashboarding & data visualization tool is desirable 
  • Previous experience in a performance marketing environment
  • Familiarity with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, sales forecasting, attribution, agile testing, market mix and ROI measurement, data visualization, simulation and optimization 
  • Collaboration, including ability to drive clarity in a multi-stakeholder environment 
  • Strong project management skills and the ability to simultaneously lead multiple ongoing project streams 
  • Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights 
  • Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail
  • Demonstrated success in helping clients take concrete action based on analytics and data 
  • Demonstrated success in managing analytical, commercial, and emotional elements of a client relationship

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

A full-service media agency, UM strives to Futureproof our clients’ businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM’s global headquarters are in New York, with six additional US offices in Birmingham, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn’t be possible without our Better People.

UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:

Courage: Our courage to take risks drives our ability to set new industry standards.

Curiosity: Our relentless curiosity drives relentless innovation.

Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.

Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.

Caring: We care about being a diverse agency where everyone feels motivated and supported.

Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.

As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Quicken Loans.