General information

Agency: UM

Job Function: Planning

Location: New York, United States

Job Ref#: 10689

Description & Requirements

Position Summary

UM is looking for a seasoned, strategic, ambitious individual with extensive media planning experience and a passion for great work. Someone who has experience working effectively with diverse markets and cultures and who understands the nuances and advantages of working across a global network. A media pro who can contribute meaningfully to national and localized brand/communications work and help teams translate Brand ambitions into excellence evidenced in thoughtful,  nbusiness-driving media plans. A compelling communicator with an eye for creativity and an appetite for innovation.  A dreamer who is excited about what can be and yet a doer who is willing to roll up their sleeves to make it happen. 

Key Responsibilities

  • Oversees media strategy & plan development at the national and local level 
  • Works directly with multiple inter-disciplinary teams to track implementation and campaign performance & reporting
  • Ensure budgets are fully utilized and properly tracked and reported by campaign and/or markets
  • Cultivate strong relationships with account leads to drive excellence, consistency and accountability across the network, from the top down and bottom up
  • Compile and synthesize final plan recommendations for leadership socialization, ensuring buy-in
  • Demonstrate network’s ability to execute against both global and local ambitions, via compelling local market activations, on strategy campaign activity and results-gathering, and best practice sharing to educate and inspire
  • Lead the development, socialization and implementation of UM best-in-class media planning and best practices 
  • Share & adopt best practices to improve operations & marketing effectiveness
  • Create a library of great and inspiring cases and identify pockets of excellence and innovation and find ways to make them scale
  • Manage ad hoc client requests in collaboration with account lead
  • Develop media strategies consistent with brand marketing objectives and selling strategy
  • Ensure plans deliver upon agreed KPI’s
  • Recommend targeted, innovative media vehicles consistent with media strategies
  • Inform budgetary discussions and incremental funding requests
  • Maintain relationships with all levels of client contact 
  • Manage client requests – i.e. plan changes, budget changes, provide marketplace information
  • Consistently bring new media and technology ideas to team for application/brainstorming

Desired Skills & Experience

Education:
  • Bachelor's degree required, preferably with a concentration in advertising, marketing, business administration or communications 
Work Experience:
  • 7-10 years’ experience in media planning including three to five years management experience required
Skills: 
  • Experience in the CPG or Wine/Spirits category is a plus
  • Experience working national and local-market campaigns
  • Self-Starter, demonstrates Initiative
  • Excellent written and verbal skills
  • Ability to manage multiple projects simultaneously
  • Collaborative mindset
  • Thrives in fast-paced environment
  • High level of comfort presenting to clients and internal team members
  • Proven track record with client relations and growing existing business
  • Solid awareness of industry trends and planning/measurement models
  • Understanding of marketing and communications process; Planning, buying, managing, and optimizing across all channels (directly and/or consulting)
  • Digitally Savvy: Personally uses digital media, demonstrates passion for emerging media

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com

About Us

A full-service media agency, UM strives to Futureproof our clients’ businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM’s global headquarters are in New York, with seven additional US offices in Birmingham, Chicago, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn’t be possible without our Better People.

UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:

Courage: Our courage to take risks drives our ability to set new industry standards.

Curiosity: Our relentless curiosity drives relentless innovation.

Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.

Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.

Caring: We care about being a diverse agency where everyone feels motivated and supported.

Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.

As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Their efforts have yielded a number of new business wins recently including Aetna, American Express, Columbia Sportswear, Gallo Wine, Henkel, and Rocket Mortgage.

All U.S. Mediabrands employees must be fully vaccinated against COVID-19 or have an approved accommodation.